Brand Tone

Aspirational, supportive, mindful, positive, and encouraging, focusing on comfort and self-care, with an educational voice.

Brand Values

• •Promoting Happiness and Positivity
• •Mental Health Awareness and Support
• •Authenticity and Self-Care
• •Community and Connection
• •Quality and Accessibility

Best Practices

• •Lead with the "Why": Always connect the clothing back to the core mission of promoting happiness and mental well-being. The "Dose" acronym is a powerful and unique brand story that should be woven into the narrative.
• •Use Emotive and Sensory Language: Employ descriptive words that evoke feelings of comfort, joy, and positivity. Phrases like "ultra-soft," "vibrant hues," and "effortless style" will reinforce the brand's values.
• •Maintain a Supportive and Inclusive Tone: The copy should always be encouraging and make the customer feel understood and supported. Avoid exclusionary language and focus on building a welcoming community.
• •Educate and Inspire: Use blog posts and social media captions to share information about the link between color and mood, mental wellness tips, and the stories behind the independent designers you feature.
• •Be Authentic and Personal: Incorporate personal touches in your communication, like sharing the brand's origin story or sending handwritten notes. This humanizes the brand and strengthens the customer connection, aligning with the value of authenticity.

Social Perception

Positive, with customers appreciating the unique styles and the brand's mission. Perceived as more than just a fashion retailer; it's a platform with a positive mission focused on mental health, resonating with a socially-conscious audience.

Copy Examples

• •Find your happy color. Our latest collection is designed to do more than just look good—it’s made to feel good. Each piece is a dose of positivity, ready to brighten your day. #DoseOfHappiness #WearYourMood
• •Clothing with a purpose. Every color, every thread is chosen to inspire joy and well-being. This is your daily dose of happiness.
• •Wrap yourself in comfort and kindness. Our ultra-soft hoodie isn't just a piece of clothing; it's a warm hug on a chilly day, designed to help you disconnect and find your center. Your moment of self-care starts here.
• •A little dose of joy, just for you.
• •We believe fashion can be a force for good. That's why Dose stands for Dopamine, Oxytocin, Serotonin, and Endorphins. We're more than a brand; we're a community dedicated to spreading positivity and supporting mental well-being, one colorful piece at a time.