Brand Tone

friendly, welcoming, community-oriented, and value-conscious

Brand Values

• •Value/Affordability
• •Community
• •Quality & Curation
• •Sustainability/Recycling
• •Customer Experience

Best Practices

• •Emphasize "Friendly & Welcoming": Start communications with warm greetings and maintain an approachable, helpful tone in all interactions, from social media comments to in-store service.
• •Highlight "Value & Affordability": Consistently mention the benefit of finding quality items at good prices, reinforcing the idea of smart, stylish shopping.
• •Showcase "Community Spirit": Share stories about customer finds, consignor successes, and community involvement to strengthen the sense of belonging.
• •Maintain "Curated & Quality-Focused" Language: Even when friendly, ensure the language reflects the "upscale resale" aspect by highlighting the quality and desirability of the items available.
• •Be "Authentic & Relatable": Especially on platforms like TikTok, continue to be genuine and connect with the audience in a way that feels personal and fun, mirroring the "treasure hunting" excitement.

Social Perception

a reputable and award-winning upscale consignment shop. It's seen as a place to find quality designer and everyday brands at good prices. The owner's personal involvement and the store's community focus likely contribute to a positive local perception. Their TikTok presence suggests they are also reaching a younger, trend-conscious audience interested in thrifting and unique finds.

Copy Examples

• •Discover your next treasure! ✨ From designer darlings to everyday gems, find styles you love at prices that make you smile. #DesignerConsignorPT #UpscaleResale
• •Community, Curation, and Consignment. We're more than just a store; we're a place where fashion finds friends. Visit us and experience the Designer Consignor difference! #ShopLocalPT #ConsignmentBoutique
• •Look fabulous, feel fantastic, and save smartly! Our mission is to bring you the best in pre-loved fashion without the hefty price tag. New arrivals daily! #SustainableStyle #DesignerDeals
• •Join our consignor family! Give your gently loved items a new story and earn while you do it. We believe in honest, profitable consigning and building lasting relationships. #ConsignWithUs #FashionRecycling
• •Spotted on TikTok! 😉 Come see what all the buzz is about. Your next favorite outfit is waiting to be discovered at Designer Consignor of Peters Township. #ThriftedFashion #PittsburghStyle