Brand Tone

Helpful and Educational, Friendly and Approachable, Passionate and Enthusiastic, Trustworthy and Reliable, Innovative

Brand Values

• •Quality
• •Customer Satisfaction
• •Integrity
• •Care
• •Innovation
• •Community Building
• •Enhancing Everyday Life
• •Supporting Veterans
• •Animal Well-being & Connection
• •Environmental Responsibility (for some products)

Best Practices

• •Prioritize "Helpful Guidance": Always aim to educate and assist the customer, whether it's explaining how to use a product (like the dog buttons) or highlighting the benefits of a wax melt scent. Frame copy around solving a customer's need or enhancing their experience.
• •Emphasize Connection and Community: Use inclusive language ("your best friend," "your home," "join the DaVoice family"). Encourage interaction and sharing, making customers feel like part of something bigger.
• •Maintain a Positive and Enthusiastic Voice: Show genuine passion for the products and the impact they can have. Even when addressing potential issues, maintain a supportive and optimistic tone.
• •Reinforce Trust and Quality: Subtly weave in reminders of their veteran-owned status, commitment to quality, customer satisfaction scores, and guarantees. This builds credibility without being overly boastful.
• •Keep it Clear and Accessible: Avoid overly technical jargon (unless explaining a specific product feature, then explain it simply). The language should be easy to understand, friendly, and relatable for a broad audience.

Social Perception

Positive for Product Quality and Efficacy, Trusted Seller, Innovative in Pet Communication, Engaged Community (especially for dog buttons), Diverse Product Range Can Be Confusing

Copy Examples

• •Product Ad (Dog Buttons): "Unlock a deeper connection with your best friend! Our DaVoice Talking Pet Buttons, designed with colors your dog truly sees, make training fun and communication clear. As a Veteran-Owned business, we're committed to quality you can trust. Give your pet DaVoice and hear what they have to say! #DaVoicePets #DogTalkingButtons #PetCommunication"
• •Social Media Post (Wax Melts): "Fill your home with more than just fragrance – fill it with memories. Our hand-poured wax melts deliver strong, delightful scents that enhance every moment. Quality and care in every cube, from our Arkansas home to yours. What scent story will you create today? #DaVoiceHome #WaxMelts #HomeFragrance #VeteranOwned"
• •Email Newsletter Snippet: "At DaVoice, we're more than just products; we're about enhancing your everyday life. From innovative pet supplies inspired by our own Rosa, to comforting home essentials, our mission is your satisfaction. Got a question? Our dedicated team is here with hassle-free support! Discover the DaVoice difference. #CustomerCare #QualityProducts #Innovation"
• •Website "About Us" Excerpt: "Born from a passion for innovation and a commitment to service, DaVoice is a proud Veteran-Owned USA business. We believe every detail matters, crafting high-quality products – from unique pet communication tools to delightful home goods – designed to exceed your expectations and foster connection. Join the DaVoice family. #DaVoiceValues #VeteranOwned #QualityFirst"
• •Instagram Story (User-Generated Content Feature): "Look at @[UserHandle]'s clever pup using their DaVoice buttons to ask for a walk! We LOVE seeing your furry friends find their voice. Thanks for sharing the journey and being part of the DaVoice community! Keep those amazing videos coming! #DaVoiceCommunity #TalkingPets #HappyCustomers"