Brand Tone

Elegant & Sophisticated, Professional & Trustworthy, Personal & Welcoming, Passionate & Artisanal

Brand Values

• •Tradition & Heritage
• •Quality & Excellence
• •Customer Centricity & Trust
• •Passion & Dedication
• •Uniqueness & Personalization

Best Practices

• •Emphasize Heritage and Family: Regularly incorporate the brand's long history and family-run nature into storytelling to build trust and convey tradition.
• •Use Elegant and Evocative Language: Choose words that reflect sophistication, quality, and the emotional significance of jewelry (e.g., "timeless," "cherished," "radiant," "bespoke," "legacy").
• •Highlight Craftsmanship and "Made in Italy": Stress the artisanal quality, attention to detail, and Italian origin of the jewelry to underscore its value and exclusivity.
• •Maintain a Personal yet Professional Voice: While exuding luxury, ensure the tone is also approachable and service-oriented, reflecting the positive in-store experiences customers report.
• •Focus on Storytelling and Emotion: Connect jewelry to life's special moments, memories, and the telling of personal stories, aligning with the brand's vision of creating "unique creations that tell precious stories."

Social Perception

Highly Recommended for Special Occasions, Trusted Jeweler, Provider of High-Quality Luxury Goods, Good Customer Service

Copy Examples

• •D'Augusta Gioielli: Generations of Passion, Crafted for Your Forever. Since 1939, our family has been dedicated to transforming precious metals and stones into timeless symbols of love and achievement. Discover the D'Augusta difference – where heritage meets artistry.
• •Mark Your Moment with Unmistakable Elegance. From bespoke engagement rings to curated collections from the world's finest watchmakers, find the perfect expression of your story. Experience personalized service and unparalleled craftsmanship at D'Augusta Gioielli.
• •The Art of Italian Jewellery. The Warmth of Family Tradition. At D'Augusta Gioielli, every piece tells a story of meticulous craftsmanship and enduring passion. We invite you to explore our collections and let our family help yours celebrate life's most precious milestones.
• •More Than a Jewel, It's a Legacy. Entrust D'Augusta Gioielli with your most significant moments. Our commitment to quality, unique design, and attentive service ensures your chosen piece will be cherished for generations to come.
• •Your Vision, Our Expertise. Crafted with Italian Heart. Dream of a unique jewel? Our master artisans at D'Augusta Gioielli are here to bring your desires to life, blending timeless techniques with your personal style. Let's create something extraordinary, together.