Brand Tone

The brand's tone is predominantly friendly, spiritual, and enthusiastic. It's approachable and personal, often using informal language. This is balanced with an educational and spiritual layer, explaining healing properties. The use of numerous emojis and popular TikTok hashtags contributes to a modern, energetic, and slightly "witchy" or "hippy" vibe.

Brand Values

• •Family and Sisterhood
• •Spirituality and Healing
• •Authenticity and Passion
• •Handmade and Personal Touch
• •Community Engagement

Best Practices

• •Embrace "Fam" Language: Continue using personal and inclusive terms like "TBOS Fam," "dolls," and "beauties" to maintain the friendly, community-focused tone.
• •Lead with Feeling, Follow with Fact: Start product descriptions and posts by describing the energy or feeling the crystal evokes (e.g., "soothing," "empowering," "protective") before listing its specific geological properties or uses.
• •Incorporate the "Sister" Story: Regularly mention the "sisters-in-business" angle in posts and "About Us" content. This is a unique selling proposition that builds trust and authenticity.
• •Use Spiritual & Magical Language: Consistently use words like "magic," "vibration," "energy," "ritual," and "journey" to reinforce the spiritual values of the brand.
• •Stay Visually and Tonally Consistent on Social Media: Continue using a mix of behind-the-scenes content (packing orders), product showcases, and personal videos. Keep the captions enthusiastic, emoji-rich, and hashtag-heavy to align with the established TikTok and Instagram presence.

Social Perception

Based on social media interactions, the brand is perceived as a genuine and passionate small business. Customers appreciate the personal touch, product quality, and the owners' energetic, positive vibe. The brand is seen as an authentic player within the #crystaltok community.

Copy Examples

• •✨ NEW ARRIVAL ✨ Feel the gentle, loving energy of our new Rose Quartz towers. Perfect for your self-love rituals or placing by your bedside for sweet dreams. Each one is hand-picked by us, for you. Tap to shop and welcome this beauty home. 💖 #rosequartz #crystalhealing #selflove #threebirdsonestone
• •Feeling overwhelmed? Let our Anxiety Relief Crystal Pack be your anchor in the storm. This curated set of Amethyst, Lepidolite, and Black Tourmaline works to soothe the mind, ease stress, and protect your energy. Hold them in your hand, feel their power, and breathe. Your peace is waiting.
• •Raise Your Vibration. Authentic Crystals for Healing, Energy, and Everyday Magic. Hand-picked with love by our family, for yours.
• •Packing up some positive vibes for another member of the TBOS fam! ✨ We love seeing where our crystals are headed. Thank you for trusting us on your spiritual journey! Who’s next?! 👀 #crystalshop #packingorders #smallbusinessaustralia #spirituality #goodvibes
• •💌 A Gift For You, Doll! 20% Off Inside...