Brand Tone

Friendly and Approachable, Helpful and Informative, Relatable and Lifestyle-Oriented, Positive and Upbeat

Brand Values

• •Comfort and Coziness
• •Ease and Convenience
• •Quality and Effectiveness
• •Customer Satisfaction
• •Self-care and Gentle Solutions

Best Practices

• •Embrace "Cosy" Language: Use words that evoke comfort, ease, gentleness, and relaxation (e.g., "snug," "effortless," "gentle," "dreamy," "relax," "unwind").
• •Focus on Benefits, Not Just Features: Highlight how the products make life easier, better, or more enjoyable (e.g., "save time in the morning," "protect your hair," "feel confident").
• •Keep it Relatable and Conversational: Use a friendly, approachable tone, as if talking to a friend. Use contractions (it's, you're) and occasional emojis where appropriate (especially on social media).
• •Incorporate User-Generated Content (UGC) Language: Pay attention to how happy customers describe the products and their experience. Their authentic language can inspire copy that resonates.
• •Maintain a Positive and Encouraging Voice: Frame product benefits and brand interactions in an optimistic light, focusing on solutions and positive outcomes.

Social Perception

Positive Product Experiences, Appreciation for Fast Service, Seen as a Solution for Heatless Styling, Australian Brand Identity

Copy Examples

• •Instagram Post (Image: Person happily showing off voluminous heatless curls): Wake up to wonderful! ✨ Say goodbye to heat damage and hello to effortless, bouncy curls with our Cosy Curlers. Sleep in comfort, style with ease. 😉 #CosyCurls #HeatlessHair #GoodHairDay #ShopCosyAU
• •Facebook Ad (Carousel showing different product uses - curlers, a cosy robe, a beauty accessory): Your 'me-time' just got an upgrade! 🥰 From dreamy heatless curls overnight to snuggling up in our softest essentials, Shop Cosy brings comfort and style right to your doorstep. Discover your new faves! 👉 [Link to website]
• •TikTok Video Intro (User demonstrating how to put in the heatless curlers): Want gorgeous curls without the fuss? 🙌 Watch how easy it is to get your Cosy curl on before bed! #HeatlessCurlTutorial #CosyHairHack #EasyBeauty #ShopCosy
• •Website Banner (Homepage): Welcome to Cosy! 👋 Your Australian home for effortless beauty and everyday comfort. From perfect heatless curls to snuggly essentials, find your little slice of cosy here. Free AU shipping over $120!
• •Email Subject Line (Promotional email): Psst! Your Hair Called... It Wants These Cosy Heatless Curlers 😉 (+ a little treat inside!)