Brand Tone

Trendy, Reliable, and Creative

Brand Values

• •Quality
• •Trust/Reliability
• •Practicality/Utility
• •Innovation/Trendiness
• •Customer Satisfaction
• •Experience

Best Practices

• •Stay Current with Trends: Regularly incorporate trending topics, sounds (on video platforms), and product types relevant to your audience, but always tie them back to your core offerings of reliability and quality.
• •Emphasize Experience & Trust: Subtly weave in your years of experience (e.g., "Your trusted source for tech accessories for over 12 years") to build confidence, especially when introducing new or trendy items.
• •Inject Personality and Playfulness: Use emojis, relatable slang (appropriate for the Brazilian market), and a friendly voice, especially on social media, to reflect the "creative" and "humanized" aspects of the brand.
• •Be Clear and Benefit-Oriented: While being trendy, ensure product descriptions are also clear about the practical benefits and quality, reinforcing the "reliable" and "functional" values. For example, instead of just "Cool new case," try "Cool new case with anti-shock technology – style meets security!"
• •Showcase Customer Love: Actively use customer testimonials and user-generated content (with permission) in your marketing copy. This reinforces trustworthiness and social proof, aligning with the value of "customer satisfaction." Phrases like "Join thousands of happy customers!" or featuring a positive review can be powerful.

Social Perception

Established Player, Source for Trendy/Creative Items, Reliable Online Retailer, Multi-Channel Presence

Copy Examples

• •Your new phone deserves more than just protection – it deserves style that speaks! ✨ Shop Coronitas: 12 years of keeping Brazil's tech trendy & safe. #TrendingTech #PhoneFashion
• •Unlock a smile! 🎁 Our 'Te Amo' Surprise Box is packed with unique goodies to show you care. Creativity & quality, delivered. #GiftIdeas #ShopCoronitasLove
• •Spotted: The bag everyone's talking about! 🔥 Stylish, waterproof, and ready for anything. Get yours at Shop Coronitas before it's gone! #ViralTrend #MustHaveBag
• •Elevate your smartwatch game! ⌚ From sleek bands to protective gear, Shop Coronitas has the quality accessories you need to stand out. #SmartwatchStyle #TechUpgrade
• •Why blend in? 😉 For over a decade, Shop Coronitas has brought Brazilians the coolest accessories and creative gifts. Find your next favorite thing today! #ShopCoronitas #UniqueFinds