Brand Tone

friendly, health-conscious, and community-oriented

Brand Values

• •Health & Wellness
• •Community
• •Quality & Curation
• •Sustainability & Purpose
• •Customer-Centricity

Best Practices

• •Know Your Audience: Understand their aspirations, challenges, and language to resonate authentically.
• •Define Your Core Message: Clearly articulate what Coco Market stands for (health, community, quality) and ensure all copy reinforces this.
• •Use "You" and "We": Foster a direct and inclusive conversation, making the audience feel like part of the Coco Market community.
• •Emphasize Benefits, Not Just Features: Highlight how products and the Coco Market experience contribute to a healthier, happier lifestyle.
• •Maintain Consistency Across Platforms: While the level of formality might vary slightly (e.g., website vs. TikTok), the core friendly, health-conscious, and community-focused tone should remain recognizable.

Social Perception

Customers and the public generally perceive Coco Market as a go-to source for healthy food options and wellness products. They are seen as a modern and elevated version of a convenience or health food store. The brand is often associated with a sense of community and a commitment to quality.

Copy Examples

• •Fuel your vibrant life! ✨ Discover delicious, wholesome goodies at Coco Market that make healthy eating a joy, not a chore. #CocoMarketMoments
• •Your wellness journey starts here. From pantry staples to self-care essentials, we've handpicked the best for you. What are your go-to healthy habits? Share with our #CocoCommunity!
• •Taste the goodness, feel the difference. At Coco Market, we believe in the power of real food. Explore our curated selection and nourish your body from the inside out.
• •Join the Coco crew! We're more than just a market; we're a community passionate about living well. Tag a friend who inspires your healthy lifestyle! #WellnessTogether
• •Little changes, big impact. Swap your usual snacks for our healthier, delicious alternatives and feel the energy boost! What's your favorite Coco Market find? #HealthySwaps