Brand Tone

Youthful & Trendy, Aspirational & Confident, Friendly & Approachable, Promotional & Direct

Brand Values

• •Fashion-Forwardness
• •Affordability
• •Empowerment
• •Customer Focus
• •Style Diversity

Best Practices

• •Always write with the target demographic (young, fashion-conscious women) in mind. Use language, emojis (appropriately), and references that resonate with them.
• •Infuse copy with enthusiasm and positivity. Focus on how the clothes make the wearer feel (confident, stylish, empowered).
• •Highlight what's new, popular, and in vogue. Use terms like "New Arrivals," "Trending Now," "Must-Have," but avoid overuse to maintain authenticity.
• •Fashion is visual. Use evocative language to describe fabrics, fits, and styles, but keep online copy, especially for social media, relatively brief and easy to scan. Let the images do a lot of the talking.
• •Whether it's "Shop Now," "Discover More," "Tap to Shop," or "Get the Look," use CTAs that are clear, direct, and fit the friendly, promotional tone. Ensure consistency in how these are phrased across different platforms.

Social Perception

An online fast-fashion retailer offering trendy and affordable clothing primarily for young women.

Copy Examples

• •✨ NEW DROP ALERT ✨ Turn heads this weekend in our 'Sunset Glow' mini dress! 🔥 Perfect for making a statement. Tap to shop your new fave look! #ClejjStyle #NewCollection #OOTDInspo #DressToImpress #TrendyFashion
• •🎉 Ready for a style refresh? 🎉 Our Mid-Season Sale is ON! Get up to 50% OFF on selected styles. Don't miss out on grabbing those pieces you've been eyeing! 😉 Shop now: [Link] #ClejjFashion #SaleAlert #FashionDeals #AffordableStyle #TreatYourself
• •Hey Gorgeous! 👋 Your Next Favorite Outfit is Waiting Inside...
• •Feel effortlessly chic in our 'City Breeze' wide-leg pants. Designed for comfort and style, these versatile trousers will take you from a busy day at the office to a relaxed evening out. Pair them with your favorite Clejj top to complete the look and own your confidence!
• •Dreaming of your next vacay? ☀️🌴 Our 'Ocean Kiss' swimwear collection is here to get you inspired. Dive into vibrant colors and flattering cuts. Pin your faves for your ultimate getaway wardrobe! #ClejjSwim #VacationMode #BeachStyle #SwimwearFashion #Wanderlust