Brand Tone

Authentic, empowering, inclusive, and approachable. It blends personal storytelling with expert advice, fostering a sense of community and body positivity. The tone is also ethical and sustainable-minded.

Brand Values

• •Body Positivity
• •Ethical Production
• •Sustainability
• •Empowerment
• •Community
• •Authenticity

Best Practices

• •Use inclusive and body-positive language.
• •Highlight the ethical and sustainable aspects of the brand.
• •Incorporate personal anecdotes from Chloe King to build connection.
• •Focus on empowering women and promoting self-love.
• •Maintain a consistent tone across all platforms, reflecting authenticity and approachability.

Social Perception

The brand aims to be perceived as empowering, body-positive, and ethically conscious. It seeks to create a community where women feel confident, supported, and beautiful in their own skin. The brand should be seen as authentic, approachable, and committed to sustainability and ethical practices.

Copy Examples

• •"Hey Queens! Chloe here, your confidence coach. This collection is all about feeling good in your skin. Each piece is ethically made and designed to celebrate every curve."
• •"Struggling with body image? You're not alone! I've been there, and that's why I created this brand. It's about loving yourself first, clothes second. #BodyPositivity #SelfLove"
• •"Sustainable fashion that doesn't compromise on style! From organic cotton to eco-friendly dyes, we're committed to making a difference. Shop consciously, feel beautiful."
• •"Join our tribe of empowered women! Share your stories, inspire others, and let's redefine beauty together. #ChloeKingCommunity #EmpowerWomen"
• •"Behind the seams: Every garment is made with love and intention. We work with fair-trade artisans to ensure ethical production and support local communities."