Brand Tone

Friendly & Approachable, Trendy & Fashion-Conscious, Helpful & Customer-Oriented, Enthusiastic & Upbeat

Brand Values

• •Affordability
• •Style & Trendiness
• •Customer Satisfaction
• •Family & Local Roots
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., friendly, vibrant, confident, helpful), a "we are/we are not" list (e.g., "We are inclusive, we are not exclusive"), and preferred terminology. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Use language, references, and a level of formality that resonates with your target demographic (e.g., "fashionable gals," as mentioned in their story).
• •Be Authentic and Relatable: Let the brand's story and the personalities behind it (Liz & Susan) shine through. Avoid overly corporate or generic language. Use "we" and "you" to create a direct connection.
• •Maintain Consistency Across All Channels: Whether it's an Instagram caption, an email newsletter, a product description, or a customer service response, the tone should feel consistent and recognizable as shop chartreuse.
• •Review and Refine: Regularly review written content to ensure it aligns with the established brand voice. Solicit feedback and be open to tweaking the voice as the brand evolves, while staying true to its core values. Pay attention to how customers talk about the brand and incorporate positive, authentic language where appropriate.

Social Perception

Generally Positive, with Some Caveats. Seen as a Go-To for Current Styles. Concerns about Quality and Consistency. Mid-Range Online Boutique.

Copy Examples

• •New Arrival Post (Instagram/Facebook): "Hello, sunshine! ☀️ Your wardrobe called, and it's asking for this vibrant new floral dress! Perfect for brunch, a day out, or just because you deserve it. Tap to shop and bring on the good vibes! #ShopChartreuse #NewArrival #OOTD #TrendyFashion"
• •Sale Promotion (Email/Website Banner): "Treat Yourself! 🎉 Get an extra 20% off all sale items this weekend only! Snag those styles you've been eyeing before they're gone. Affordable fashion just got even sweeter. 😉 Shop now: [Link] #ChartreuseSale #FashionDeals #StyleForLess"
• •Customer Spotlight/User-Generated Content (Instagram Story): "We LOVE seeing how you style your Chartreuse finds! 😍 @[CustomerHandle] is absolutely rocking our 'Weekend Wanderer' jumpsuit. Tag us in your pics for a chance to be featured! #ChartreuseStyle #CustomerLove #FashionForEveryone"
• •About Us Snippet (Website refresh/Social Media): "More than just a boutique, we're Liz & Susan – sisters on a mission to bring you fabulous, affordable fashion from our Louisville home to your closet! We believe everyone deserves to feel amazing in what they wear. Thanks for being part of the Chartreuse family! 💕 #ShopChartreuse #FamilyBusiness #AffordableStyle"
• •Product Description (for a versatile top): "Meet your new go-to! This super soft knit top is perfect for dressing up with a skirt and heels or keeping it casual with your favorite jeans. Effortlessly chic and oh-so-comfy – it's a closet must-have! Available in S, M, L. Find your fit! #ChartreuseBoutique #VersatileStyle #TrendyTops"