Brand Tone

Warm & Welcoming, Compassionate & Caring, Playful & Goofy, Community-Focused, Relaxing & Therapeutic, Informative & Transparent

Brand Values

• •Animal Welfare & Rescue
• •Adoption
• •Community
• •Well-being & Therapy
• •Joy & Happiness
• •Ethical Practices

Best Practices

• •Embrace "Warm and Fuzzy" Language: Use words that evoke comfort, joy, and affection (e.g., "cozy," "cuddle," "heartwarming," "gentle," "playful"). This aligns with the therapeutic and loving environment they provide.
• •Center the Cats' Stories (and Personalities): Share individual stories of the cats, their rescue journeys (where appropriate and positive), their quirks, and their adoption successes. This humanizes the mission and builds emotional connection. Mentioning how staff "get to learn each personality" can be a great source of content.
• •Clearly Communicate the "Why": In every piece of communication, subtly or directly weave in the mission. Remind the audience that their interaction (visit, purchase, share) directly benefits the rescued cats and supports adoptions.
• •Maintain a Hopeful and Positive Outlook: While acknowledging the reality of animal rescue, focus on the positive impact Cat Therapy is making – the lives saved, the joy brought to visitors, and the happy adoption stories.
• •Engage with the Community Authentically: Respond to comments and messages with the same warmth and care shown in the physical lounge. Foster a sense of belonging among followers, celebrating their support and their love for cats. Encourage user-generated content (e.g., photos from visits, adoption updates).

Social Perception

Positive & Heartwarming, Therapeutic Sanctuary, Trusted Rescue Partner, Unique & Enjoyable Experience, Support-worthy Mission

Copy Examples

• •Headline: Unwind. Purr. Connect. Your Daily Dose of Cat Therapy Awaits. Body: Step into our cozy Santa Barbara lounge, a haven where rescued cats roam free and happy. Every visit supports their journey to a forever home. Come for the cuddles, leave with a lighter heart. #CatTherapySB #AdoptDontShop
• •Headline: More Than a Café, It's a Calling. Help Us Save Lives, One Paw at a Time. Body: At Shop Cat Therapy, every purr has a purpose. We provide a loving, cage-free sanctuary for cats rescued from euthanasia. Your visit, your purchase, your support fuels our mission. Meet your new best friend or simply soak in the feline charm. #RescueCats #SantaBarbaraCats
• •Headline: Stress Relief Has Whiskers. Find Your Calm at Shop Cat Therapy. Body: Feeling overwhelmed? Let the gentle purrs and playful antics of our rescued cats melt your stress away. Our Santa Barbara cat lounge is your sanctuary for relaxation and joy. Plus, you're helping cats in need! #FelineGood #CatCafe
• •Headline: Looking for a Furry Family Member? Your Perfect Match Might Be Lounging at Cat Therapy SB! Body: We've helped over 900 cats find their happily ever afters. Visit our unique, cage-free environment, get to know our amazing adoptable cats, and maybe, just maybe, fall in love. Adopting from Cat Therapy changes two lives: theirs and yours. #AdoptSB #CatAdoption
• •Headline: Sip, Snuggle, and Support! Our Online Shop Has Goodies for You and Gifts for Them. Body: Can't make it to our Santa Barbara lounge? You can still support our rescued cats! Shop our online collection of charming cat-themed apparel, toys, and accessories. Every purchase helps us provide care and find loving homes. #ShopCatTherapy #SupportRescue