Brand Tone

approachable, encouraging, and transparent

Brand Values

• •Authenticity and Transparency
• •Empowerment and Education
• •Resilience and Adaptability
• •Community

Best Practices

• •Always Speak from a Place of Experience: Use "I" statements and share personal anecdotes to reinforce the brand's authenticity and your position as a relatable mentor.
• •Focus on Transformation, Not Just Features: Instead of just listing what a product includes, emphasize the outcome for the customer. For example, instead of "This calendar includes monthly and weekly views," say "This calendar will help you eliminate content planning stress for good."
• •Maintain a Conversational and Encouraging Tone: Write as if you're talking to a friend. Use contractions, ask questions, and offer words of encouragement to make your copy more engaging and less intimidating.
• •Be Transparent and Honest: Don't be afraid to mention the struggles and challenges of content creation. This builds trust and makes your successes and advice more credible.
• •Use a Clear and Direct Call to Action: Whether it's "buy now," "learn more," or "download the guide," make it clear what you want your audience to do next. This aligns with the brand's straightforward and helpful nature.

Social Perception

The public perception of Shop Cathrin Manning is largely positive. She is seen as a credible and down-to-earth expert in the content creation space. Her followers value her honesty and the practical applicability of her advice. However, the aforementioned shift in her content has led to some division in her audience, with some early followers missing her niche focus on YouTube growth strategies. Her newer content on motherhood has been well-received, and she is building a new audience segment interested in that aspect of her life.

Copy Examples

• •Feeling overwhelmed with what to post next? I've been there. That's why I created The Content Calendar System. It's the exact method I use to plan my content, stay consistent, and grow my audience without the stress. Ready to take control of your content? Click the link in my bio!
• •Starting a YouTube channel can feel like shouting into the void. But what if you had a roadmap? 'YouTube Abundance' is more than just a course; it's a culmination of everything I've learned growing my channel to over 490k subscribers. I'm sharing the strategies that worked, the mistakes I made, and the mindset you need to succeed. Let's build your dream channel, together.
• •Want to know the secret to consistent content creation? Download my free guide, '5 Steps to a Flawless Content Workflow.' Stop the guesswork and start creating with confidence. Enter your email to get it instantly!
• •Quick tip for all my fellow creators: Batching your content is a game-changer! I spend one day a week filming all my videos, and it saves me so much time. Do you batch your content? Let me know in the poll below!
• •Dreaming of turning your passion into a full-time career? I did it, and I want to show you how. My digital products are designed to give you the tools and strategies you need to build a successful online brand. No fluff, just real-world advice from someone who's been in your shoes.