Brand Tone

Artistic, whimsical, and professional, blending poetic storytelling with grounded reliability and a warm, personal touch.

Brand Values

• •Sustainability
• •Craftsmanship
• •Originality
• •Comprehensive Partnership

Best Practices

• •Personify the products by referring to figurative lamps as characters or companions rather than just objects.
• •Highlight the handmade aspect by using sensory language to describe materials like wood, ceramic, and textile.
• •Balance whimsical creativity with logical professional clarity when communicating shipping, returns, and consultancy services.
• •Ensure visual storytelling matches the tone by using lifestyle photography that emphasizes warm atmospheres over clinical backgrounds.
• •Focus on the transformation of the home environment, selling the 'soul' and character a piece brings to a room rather than its basic function.

Social Perception

Casamara is perceived as a curator of personality and high-quality conversation pieces that offer a distinct European artisanal flair with professional reliability.

Copy Examples

• •Meet Nicoletta XL—more than just a floor lamp, she’s a storyteller. Handcrafted with soul and sustainable materials, she brings a poetic glow to your favorite corner. Discover the Skitso collection and find the character your home has been waiting for.
• •From a cozy living room to a corporate headquarters, your space should tell your story. At Casamara, we don’t just sell furniture; we partner with you from the first sketch to the final execution. Let’s build an environment with character.
• •Beautiful design shouldn't cost the Earth. Our Skitso lamps are handmade using wood, ceramic, and textile, honoring a 30-year tradition of eco-friendly craftsmanship. Bring nature and art into your home, responsibly.
• •Your dream interior is just 2-5 days away. Shop our latest unique arrivals with the confidence of 14-day free returns. Because finding the perfect piece for your home should be as stress-free as the glow of our lamps.
• •Don't just light a room. Give it a soul. Unique, handmade lighting and interior design at shop.casamara.dk.