Brand Tone

Warm & Evocative, Authentic & Passionate, Conscious & Trustworthy

Brand Values

• •Nature & Outdoors
• •Quality & Craftsmanship
• •Sustainability & Health
• •Coziness & Well-being
• •Affordability
• •Community & Giving Back
• •Transparency

Best Practices

• •Use evocative language to connect with the emotions and memories associated with nature and cozy environments.
• •Highlight the natural and sustainable aspects of the ingredients and production processes.
• •Share the founder's story and the brand's commitment to craftsmanship and community.
• •Incorporate customer testimonials to build trust and showcase the positive experiences others have had with the products.
• •Maintain a balance between the premium quality and the affordable price point.

Social Perception

Customers perceive the brand positively, particularly regarding scent quality, throw (how well the scent fills a room), and clean burn. The handmade and small batch aspects contribute to a perception of care and quality.

Copy Examples

• •"Illuminate your journey with our handcrafted candles, made with 100% natural soy wax and infused with scents inspired by the great outdoors."
• •"Experience a moment of serenity and relaxation with our clean-burning candles, free from harmful chemicals and toxins."
• •"From our hands to your home, each candle is carefully made in small batches in Raleigh, NC, with a commitment to quality and sustainability."
• •"Discover your favorite scent and create a cozy ambiance that fills your space with warmth and comfort."
• •"We believe that premium, clean products should never break the bank. Enjoy the luxury of our candles at an affordable price."