Brand Tone

youthful, trendy, and aspirational. It's friendly and direct, using casual language and emojis common on social media. The voice is also slightly feminine and celebratory, often highlighting pink and heart-shaped jewelry.

Brand Values

• •Personalization and Uniqueness
• •Trend-Focused Fashion
• •Quality and Durability
• •Sentimentality

Best Practices

• •Stay Youthful and Visual: Continue using emojis, trendy slang, and visually-driven platforms like TikTok and Instagram. The language should feel like talking to a fashion-forward friend.
• •Emphasize "Forever" and "Treasure": Consistently weave the idea of sentimentality and longevity into product descriptions and ads. This elevates the brand beyond fast fashion and connects emotionally with customers.
• •Highlight Personalization: Make customization a key talking point in all marketing. Whether it's an email, a social post, or a website banner, the option to create a "unique" piece should be front and center.
• •Show, Don't Just Tell Quality: Instead of just saying jewelry is high-quality, create more content that demonstrates it—like videos of jewelry being worn in water or close-ups of the sterling silver material.
• •Maintain a Consistent Aesthetic: The visual branding—feminine, often pink, and sparkly—is strong. Ensure all photos, videos, and website graphics align with this clean, trendy, and aspirational look to build brand recognition.

Social Perception

The public perception of Shopbyleslie appears to be largely shaped by its social media presence. It is perceived as a small, online-based business specializing in popular, aesthetically pleasing jewelry, like clover bracelets. The brand is seen as a go-to for affordable and stylish accessories. The engagement on TikTok, though from a smaller account, indicates a positive and interested audience. However, the limited number of external reviews means its broader reputation is not yet firmly established.

Copy Examples

• •Your vacation glow-up is here. ✨ Our new Resort Collection has officially dropped! Think sun-kissed pearls and ocean-proof gold that you'll wear long after your trip is over. Tap the link in bio to find your new treasured piece. #resortjewelry #vacationstyle #shopbyleslie #waterproofjewelry
• •She’s perfect ✨ Our pink clover bracelet is the main character. Get yours before she’s gone! #pinkjewelry #cloverbracelet #viraljewelry #fyp #shopbyleslie
• •Psst... Your Custom Necklace is Waiting. Create something that's uniquely YOU. Our personalized necklaces are waiting to be designed. Wear your name, a special date, or a single initial close to your heart. Build your forever piece today and get 15% off your first custom order.
• •Wear Your Story. Beautiful, personalized jewelry designed to be treasured forever. Shop the latest trends in necklaces, earrings, and more.
• •Still thinking about it? We don't blame you. 😉 These trending pieces are selling out fast. Treat yourself to something special—you deserve it. Complete your order now and enjoy free shipping!