Brand Tone

Authentic, Cultural, Creative, Vibrant, Sophisticated, Community-Oriented & Responsible.

Brand Values

• •Craftsmanship
• •Cultural Heritage
• •Creativity & Originality
• •Sustainability & Responsibility
• •Functionality & Versatility
• •Authenticity

Best Practices

• •Highlight craftsmanship and quality in product descriptions and marketing.
• •Emphasize the brand's roots 'from Kibera to the world' and the role of local artisans.
• •Use hashtags like #boguktribe, #fromkiberatotheworld, #madeinkenya, and #responsibledesign consistently.
• •Showcase collaborations and event participations to enhance brand image.
• •Foster the #BogukTribe by being responsive and sharing user-generated content.

Social Perception

A significant and influential Kenyan fashion brand, known for blending African heritage with contemporary style, respecting local craftsmanship, and translating cultural narratives into fashionable art.

Copy Examples

• •Define your signature look.
• •Be the first to experience it.
• •Embrace Kenyan culture, creativity & craftsmanship.
• •From Kibera to the world, BOGUK celebrates local artisans.
• •Experience sophisticated and functional beauty with our 'THE NANE CAPSULE' collection.