Brand Tone

Empowering, creative, friendly, uplifting, and personal.

Brand Values

• •Empowerment
• •Creativity and Self-Expression
• •Positivity
• •Passion and Authenticity
• •Community

Best Practices

• •Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should tie back to the core value of empowering women. Use active, inspiring language.
• •Maintain the "Hey Friends!" Approach: Continue using a conversational and friendly tone. Address the audience directly to foster a sense of community and personal connection, mirroring the founder's voice.
• •Incorporate "Sparkle" and Positivity: Consistently use keywords associated with the brand, such as "sparkle," "joy," "vibrant," "positive mindset," and "affirmation" to reinforce the uplifting tone.
• •Tell the Founder's Story: Weave Candace's journey as a "life & style creator" and entrepreneur into the brand narrative. This enhances authenticity and connects with the target audience of ambitious, creative women.
• •Focus on the "Made-to-Order" Aspect: Highlight that products are uniquely crafted. This reinforces values of creativity and attention to detail, differentiating the brand from mass-produced fashion and justifying potential wait times.

Social Perception

Positive, authentic, uplifting, personable, blending "class and sass", and associated with the founder's engaging personality, with a loyal following that values the brand's mix of lifestyle, beauty, and business advice.

Copy Examples

• •Speak your truth, wear your sparkle. ✨ Our newest made-to-order tee is more than just a shirt – it’s a statement. A reminder that you have the power to brighten your own world. Ready to wear your affirmation? Tap to shop and start spreading the joy. #ShopBlueDebutante #WordsOfAffirmation #CreativeApparel
• •For the woman building her empire and loving the journey. 👑 At Shop Blue Debutante, we get it. We're a brand built on passion and creativity, for multi-pasionate creators like you. Fuel your soul with apparel and accessories that match your hustle and your heart. #FemaleEntrepreneur #LifeByDesign #EmpowerWomen
• •Sending a little empowerment to [Customer's City]! ✨ Every order is packed with love & good vibes. Thank you for being part of our community!
• •Wear Your Story. Live Empowered. Unique, made-to-order apparel and accessories designed to celebrate your individuality and fuel your soul. Welcome to the community.
• •A Little Sparkle For Your Inbox ✨ + Our Newest Arrivals Hey Friend! We believe in the power of a positive mindset, and our new collection is here to help you shine. Discover pieces made with love, just for you...