Brand Tone

Artistic & Creative, Joyful & Playful, Passionate & Authentic, Eco-conscious & Responsible, Friendly & Inclusive, Informative & Transparent

Brand Values

• •Art & Creativity
• •Eco-responsibility & Sustainability
• •Transparency
• •Craftsmanship & Quality
• •Inclusivity
• •Joy & Self-expression
• •Durability & Timelessness
• •Human Connection & Passion

Best Practices

• •Embrace Artistic Language: Use evocative, descriptive words that reflect the watercolor inspiration and the "poetic" nature of the designs. Think in terms of colors, textures, and emotions.
• •Weave in Values Naturally: Don't just state "we are eco-friendly." Explain *how* (e.g., "crafted from Ecovero, a fiber that saves water and loves your skin") and *why* it matters to the brand and the customer. Authenticity is key.
• •Maintain a Joyful and Optimistic Voice: Even when discussing serious topics like sustainability, keep the overall tone uplifting and positive. Focus on the beauty and happiness the clothes bring.
• •Be Transparent and Informative, but Engaging: Share details about production, materials, and the founder's vision in a way that is interesting and relatable, not dry or overly technical. Use storytelling.
• •Foster Community and Inclusivity: Address the audience in a friendly, welcoming manner. Highlight customer stories or testimonials (with permission) and consistently reinforce the message that Bleu tango is for everyone, celebrating individuality and diverse body types.

Social Perception

Highly Positive, Artistic & Unique, Ethical & Trustworthy, High Quality, Inclusive & Customer-centric, Joyful & Poetic

Copy Examples

• •Instagram Post (New Collection): Dive into a dream painted in watercolors. Our new 'Ephemeral Bloom' collection has arrived, each piece a canvas of fleeting beauty, lovingly crafted in France from the softest Ecovero. Discover joyful patterns designed to make your heart sing and your spirit soar. Ethically made, because beauty shouldn’t cost the Earth. ✨ #BleuTango #WatercolorWorlds #EthicalFashion #MadeInFrance #JoyfulDressing
• •Facebook Ad (Highlighting Custom-Made): Tired of 'almost' fitting? At Bleu tango, we believe every body is a masterpiece. That’s why our unique, artist-designed watercolor pieces are available custom-made, at the same price as ready-to-wear. Let Lou paint your perfect fit. Visit our Paris boutique or explore online. #BleuTangoParis #ArtYouCanWear #CustomMadeJoy #InclusiveFashion #SustainableStyle
• •Product Description (for a Reversible Jacket): Two moods, one masterpiece. Our [Jacket Name] reversible jacket is a celebration of versatility and vibrant artistry. One side whispers tales of [Pattern A description, e.g., 'misty mornings with delicate herons'], while the other shouts the joy of [Pattern B description, e.g., 'sun-drenched wildflower fields']. Woven with care in Europe from [Material], it’s more than a jacket – it’s an invitation to play, to express, to be authentically you. And with lifetime repairs, it’s a friend for life. #BleuTangoStyle #ReversibleArt #WearableWatercolor #SlowFashion #EcoChic
• •Email Newsletter Snippet (Brand Story): From Lou's paintbrush to your wardrobe… Bleu tango isn't just clothing; it's a story of passion. Each watercolor motif begins as a spark of inspiration, a moment captured in color, before being transformed onto eco-friendly fabrics by artisans who share our love for craft. We're transparent about our journey, because we believe in fashion that feels as good as it looks. Read more about our 'Made in France' promise and the wonderful people who bring Bleu tango to life on our blog. [Link] #BleuTangoJourney #ArtisanalFashion #TransparentlyMade #PassionForPattern
• •TikTok Video Caption (Short & Playful): Spin into a world of color! 🎨✨ Our [Dress Name] dress, with its hand-painted watercolor print, is pure joy in motion. Responsibly made, because happy planet = happy clothes! 😉 #BleuTango #WatercolorDress #EcoFriendlyFashion #ParisianStyle #FeelGoodFashion