Brand Tone

Warm, Encouraging, Faithful, Sisterly

Brand Values

• •Faith & Prayer
• •Community & Sisterhood
• •Accessibility & Beauty
• •Authenticity & Vulnerability
• •Living a Eucharistic Life

Best Practices

• •Embrace 'Sister' Language: Consistently use terms like 'sister,' 'sisterhood,' and 'we' to foster a sense of community and shared experience. Address the audience directly and personally.
• •Root in Scripture & Faith: Ensure that the messaging, even for product descriptions, subtly (or overtly, where appropriate) connects back to the core values of prayer, faith, and a relationship with Jesus Christ. Quotes from scripture or references to Catholic teachings can be powerful when used authentically.
• •Maintain an Encouraging and Gentle Voice: Avoid harsh, judgmental, or overly dogmatic language. The tone should always be uplifting, empathetic, and understanding of the struggles and joys of the faith journey. Focus on hope and God's mercy.
• •Highlight Beauty and Inspiration: Use descriptive language that evokes the beauty found in faith, in the products themselves, and in the community. The aesthetic appeal is a key part of the brand, and the copy should reflect this by being thoughtful and inspiring.
• •Listen and Reflect the Community's Voice: Pay attention to how the community members themselves talk and interact. Incorporate their language, concerns, and joys into the copy to ensure it remains relatable and authentic. Address their desire for both encouragement and, at times, deeper engagement with faith topics.

Social Perception

Generally, Blessed is She is highly regarded within its target audience of Catholic women. Customer reviews and testimonials often praise the beauty of the products (especially planners and devotionals), the strength of the community, and the quality of the devotional content. The community aspect is frequently highlighted as a major benefit.

Copy Examples

• •Embrace each day with grace. Our new [Planner Name] isn't just about schedules; it's a companion for your journey, weaving faith, prayer, and sisterhood into the rhythm of your life. Find space for His word and your heart, page by beautiful page.
• •Seeking a deeper connection with Him? Join your sisters in Christ as we walk through [Bible Study Topic]. Together, we'll explore His truth, share our hearts, and find encouragement for the path ahead. You are not alone on this journey.
• •Sister, you belong here. In a world that often feels loud and disconnected, find a quiet space to grow in faith with women who understand. Join the Blessed is She community – a sisterhood of prayer, support, and joyful hope. Link in bio to find your circle. #BlessedIsShe #CatholicWomen #FaithCommunity
• •In the quiet moments, He speaks. Our latest devotional, '[Devotional Title],' offers gentle reflections and heartfelt prayers to draw you closer to the heart of Jesus. Let these words be a warm embrace for your soul, reminding you of His endless love and the strength you find in Him and in our shared sisterhood.
• •Adorn your life with reminders of His love. For a limited time, find beautiful, faith-filled treasures in our shop to inspire your days and deepen your prayer. Each piece is crafted with love, for you, dear sister. Shop now and let your surroundings reflect the beauty of your faith.