Brand Tone

Experienced & Professional, Creative & Collaborative, Service-Oriented & Accommodating, Direct & Informative, Rooted in Brooklyn/NYC

Brand Values

• •Quality Craftsmanship
• •Customization & Creativity
• •Customer Focus & Flexibility
• •Experience & Reliability
• •Community/Local Identity

Best Practices

• •Highlight Experience & Portfolio: Consistently reference years in business (since 2003) and subtly mention collaborations with brands/artists (where appropriate and permissible) to reinforce authority and trustworthiness.
• •Emphasize Customization & Creative Freedom: Use language that empowers the user ("Create Your Own," "Bring Your Vision to Life," "Your Design") and highlights the breadth of printing options available.
• •Maintain a Helpful & Approachable Voice: While professional, ensure the tone is welcoming, especially when mentioning "No Minimums" or inviting inquiries and showroom visits. Avoid overly technical jargon where possible, or explain it clearly.
• •Showcase Brooklyn Identity: Casually weave in "Brooklyn," "NYC," or local identity to connect with the community and leverage the area's creative reputation.
• •Focus on Quality and Solutions: Whether it’s the quality of the print, the materials, or the solutions offered (like private labeling or specialty inks), ensure the copy conveys a commitment to a high-quality end product and a problem-solving approach for the client.

Social Perception

Established Player, Resource for Creatives and Businesses, Capable & Versatile

Copy Examples

• •Headline: Brooklyn's Visionaries Print Here. Your Design, Our Expertise. Since 2003. Body: From streetwear startups to established icons, BKNY Printing brings your apparel ideas to life with unmatched quality and no minimum orders. Let's create something lasting. Visit our Brooklyn showroom or design online today.
• •Headline: More Than Ink. It's Your Brand Woven In. Body: At BKNY Printing, we understand your custom apparel is a statement. That's why we offer everything from classic screen printing to vibrant DTG and unique specialty inks. Get hands-on with our design tools or consult with our experienced team.
• •Headline: Got a Vision? We've Got the Press. Body: Don't let minimums hold back your masterpiece. BKNY Printing empowers creators with flexible, high-quality custom printing solutions right here in Brooklyn. From single pieces to full runs, we're your partners in print.
• •Headline: The Brooklyn Standard in Custom Apparel. Body: For over 20 years, BKNY Printing has been the trusted choice for brands, artists, and businesses seeking premium custom printing. Discover our wide range of services, from screen printing to embroidery, and experience the difference quality and local expertise make.
• •Headline: Your Ideas. Our Craft. Wear Your Story. Body: BKNY Printing: Specializing in custom t-shirts, hoodies, and more, right from the heart of Brooklyn. We offer detailed craftsmanship, creative solutions, and a commitment to bringing your unique designs to life. Start your project with us today!