Tono de Marca

Community-focused and Welcoming, Passionate and Authentic, Approachable and Friendly, Innovative and Quality-Driven, Humorous and Playful, Slightly Edgy/Confident

Valores de Marca

• •Community
• •Quality & Craftsmanship
• •Hospitality
• •Growth & Improvement
• •Integrity & Candor
• •Inclusivity & Respect
• •Passion Driven
• •Sustainability
• •Employee Investment

Mejores Prácticas

• •Embrace the "Iowa Nice" with a Craft Edge: Be genuinely friendly, welcoming, and community-oriented in all communications. However, don't be afraid to show your passion and expertise for craft beer and quality food. It’s about being approachable, not generic.
• •Speak from the "We": Use inclusive language that reflects the team, the community, and shared experiences. "We're brewing up...", "Join us for...", "Our community..." This reinforces the communal aspect of the brand.
• •Highlight Quality and Passion, Not Just Products: Don't just describe the beer or merchandise; tell the story behind it. What inspired it? What makes it special? Convey the genuine enthusiasm and care that goes into everything Big Grove does.
• •Be Authentic and Transparent: Whether talking about successes, community initiatives, or even addressing customer feedback, maintain an honest and straightforward voice. This builds trust and aligns with their value of "Practice Candor."
• •Adapt to the Platform, Maintain the Core: While the playful tone on TikTok might differ slightly from a more formal press release, the underlying values of community, quality, and passion should always shine through. The *way* you say it can change, but *what* you stand for remains consistent.

Percepción Social

Positive & Loyal Customer Base, High-Quality Beer and Food, Vibrant and Popular Destination, Community Contributor, Growing and Ambitious

Ejemplos de Copy

• •Headline (Community/Welcoming): "Your Town. Your Beer. Your Big Grove. Pull up a chair, neighbor." Body: "From award-winning IPAs to our classic Boomtown Golden Ale, there’s always something new to discover and good friends to share it with. More than just a brewery, we're your community taproom. #BigGroveBrews #IowaCraftBeer"
• •Social Media Post (Passionate/Authentic - for a new beer release): "We nerded out so you can bliss out. 🤓🍺 Our brewers poured their heart (and a whole lot of [Hop Variety]) into this one. [Beer Name] is a taste of pure Iowa passion, crafted right here. Come find out what makes it special. #BigGroveInnovation #DrinkLocal"
• •Merchandise Description (shop.biggrove.com - Playful/Approachable): "Rep the Grove! This [Merch Item, e.g., 'super-soft tee'] isn't just comfy, it's a statement. A statement that says, 'I have excellent taste in beer and probably give great high-fives.' Get yours and join the family. #BigGroveMerch #WearYourBeerLove"
• •Website Banner (Quality/Hospitality - promoting taproom experience): "Crafted with Care, Served with a Smile. At Big Grove, it’s about more than award-winning beer and chef-driven food. It’s about the experience – making sure every visit feels like coming home. Taste the quality, feel the community. #BigGroveExperience"
• •Email Subject Line (Engaging/Community - for an event): "Good Times & Good Brews Are Calling at Big Grove!" Body Snippet: "Hey [Customer Name], get ready for [Event Name]! We're tapping [Special Beer, if any], the kitchen's cookin' up your favorites, and the good vibes will be flowing. Bring your crew, make new friends, and let's make some memories. See you at the Grove! #BigGroveEvents #CommunityCheers"