Brand Tone

Friendly and Relatable, Approachable and Inclusive, Enthusiastic and Fun, Community-Oriented

Brand Values

• •Customer Empowerment & Confidence
• •Affordability & Value
• •Versatility & Everyday Style
• •Community & Connection
• •Authenticity & Relatability

Best Practices

• •Speak Like a Friend: Use warm, conversational language (e.g., "Hey y'all," "girl," "we're so excited"). Avoid overly formal or corporate jargon. Make it feel like a one-on-one chat.
• •Embrace Authenticity & Humor: Share relatable moments, behind-the-scenes glimpses, and don't be afraid to use lighthearted humor. This makes the brand more human and approachable, especially on platforms like TikTok and Instagram.
• •Foster Interaction & Community: Regularly ask questions, run polls, and encourage user-generated content. Actively respond to comments and messages to make your audience feel seen and valued.
• •Highlight Inclusivity and Empowerment: Consistently weave in messages that celebrate all women, regardless of age or size. Focus on how the clothes can make them feel confident and good about themselves.
• •Maintain Visual Consistency that Matches the Tone: Ensure that photography and videography style align with the friendly, relatable, and fun vibe. Bright, inviting visuals that showcase the clothing in everyday, aspirational-yet-achievable settings work well.

Social Perception

Positive Product Reception, Broad Appeal, Community Aspect, Mixed Views on Live Sales, Customer Service, Overall Trustworthiness

Copy Examples

• •Hey, fabulous BHB Gals! ✨ Get ready to fall in LOVE! Our latest collection just landed, packed with pieces to make you feel amazing, comfy, and oh-so-chic. From your next go-to tee to that perfect 'wow' dress, your wardrobe refresh starts NOW! 😉 #shopbhb #newarrivals #boutiquestyle #realstyleforyou
• •Your closet called, it's craving a little BHB magic! 😉 And guess what? Our HUGE sale is on! Snag those must-haves you’ve been dreaming of at prices that’ll make you smile. You deserve it, girl! Shop link in bio – these beauties won't last! 💖 #bhbsale #fashiononabudget #treatyourselfwell #stylesteal
• •Day to night, work to weekend, our new [Product Name] Jumpsuit does it ALL! ☀️ Seriously, this is the comfy-chic hero piece your life needs. Dress it up with heels or keep it cool with sneakers. How would YOU rock it? Drop your ideas below! 👇 #shopbhbstyle #versatilefashion #jumpsuitjoy #effortlessstyle
• •We see you, BHB Queens! 🌟 What's your all-time favorite Bad Habit find that makes you feel unstoppable? Show us your style! Tag us @shopbhb and use #MyBHBLook for a chance to be featured! We’re all about celebrating REAL women and your incredible style! ❤️ #bhbcommunity #customerfeature #womenempoweringwomen #fashionfun
• •Coffee in hand, tackling this beautiful chaos called life (and a new shipment of goodies for you all!). 😅 Being a mom and running this dream boutique is a wild ride, but your support makes every moment worth it! P.S. This cozy [Product Name] sweater is my current obsession for staying comfy and cute! #boutiquelife #mompreneur #shopbhb #passionforfashion #reallifeandstyle