Brand Tone

Stylish & Modern, Friendly & Approachable, Caring & Pet-Centric, Quality-Conscious & Practical, Playful & Joyful

Brand Values

• •Design & Aesthetics
• •Quality & Functionality
• •Small-Batch & Special
• •Female Empowerment & Entrepreneurship
• •Pet Welfare & Bond
• •Sustainability/Conscious Consumption

Best Practices

• •Always Prioritize "Stylish Practicality": Ensure copy reflects both the aesthetic appeal and the functional benefits of the products. Use descriptive words that evoke modern design, quality materials, and ease of use.
• •Speak to the "Design-Loving Human": Address the pet owner who appreciates good design and quality for themselves and their pets. Use language that resonates with a modern, style-conscious individual.
• •Maintain a Warm and Engaging Voice: Use a friendly, slightly playful, and caring tone. Incorporate emojis where appropriate on social media. Share the "why" behind the brand – the love for dogs and the desire to solve real problems for pet parents.
• •Highlight Key Values Consistently: Weave in mentions of small-batch production, female-founded, Vancouver-designed, and the use of quality/vegan materials where relevant to reinforce brand identity.
• •Show, Don't Just Tell, the Bond: Use storytelling and visuals (especially in social media copy) that showcase the happy connection between dogs and their humans, facilitated by Barkin' products. Focus on the shared experiences and joy.

Social Perception

Stylish & Desirable, High Quality & Practical, Engaged & Personal, Growing & Reputable

Copy Examples

• •Meet the Everyday Elegance Collar ✨. Designed for discerning pups and their humans who believe style and comfort should walk paw-in-paw. Crafted from premium, vegan materials and available in [Number] signature Barkin' shades. Which color will define your adventures? #shopbarkin #DesignedForDogsStyledForYou #ModernPup
• •Elevate your training and treat time. Our signature Treat Pouch isn't just an accessory; it's a seamless blend of minimalist design and maximum practicality. Made from food-grade silicone, it’s effortlessly chic and a breeze to clean. Because bonding with your best friend should always be this beautiful (and tidy!). #shopbarkin #AestheticDogGear #QualityPetProducts
• •Hello [Customer Name], At Barkin', we pour our hearts into every small-batch creation. Our latest [Product Type, e.g., Slow Feeder] collection has just arrived, designed with love in Vancouver to bring a little extra joy and style to your daily routine with your furry companion. Discover the difference thoughtful design makes. Shop now before they're gone! #shopbarkin #SmallBatchGoods #DogLifestyle
• •Mealtime makeover! 🐶✨ From gulping to good times with our new [Color] Slow Feeder. Designed to be as beautiful as it is beneficial for your pup's digestion. Happy tummy, happy life! 😉 #shopbarkin #SlowFeeder #DogEnrichment #PetWellness #VancouverDogs
• •For the Love of Dogs & Design. You believe your home (and your furry friend) deserves the best. So do we. Shop Barkin' for aesthetically pleasing, highly practical dog accessories that complement your style and enrich your life together. Discover the collection. #shopbarkin #PetStyle #FemaleFounded #DogAccessoriesCanada