Brand Tone

Authentic, Transparent, Friendly, Approachable, Passionate, Knowledgeable, Community-Oriented, Wholesome, Natural

Brand Values

• •Quality
• •Sustainability & Ethical Practices
• •Family & Tradition
• •Transparency
• •Local Community
• •Health & Nutrition

Best Practices

• •Develop a Brand Voice Guide: A simple document outlining the key characteristics of your tone can ensure everyone writing for the brand is aligned.
• •Know Your Audience: Tailor the language and references to resonate with health-conscious individuals, families, supporters of local agriculture, and those who value quality and ethical sourcing.
• •Tell Your Story Consistently: Weave in the 'why' behind the brand – the family history, the commitment to specific practices, the connection to the land and community.
• •Be Human and Relatable: Use 'we' and 'our' to foster a connection. Address customers directly. Share behind-the-scenes glimpses and be open about the realities of farming.
• •Review and Refine Regularly: Periodically review your copy, social media posts, and marketing materials to ensure they still align with your intended tone and values.

Social Perception

Trustworthy Providers, Ethical Farmers, A Local Gem, Knowledgeable & Passionate, High-Quality, Premium Source

Copy Examples

• •☀️ Sunshine, green pastures, and happy cows! That's the simple recipe behind our flavorful, 100% grass-fed beef. Taste the difference that ethical, sustainable farming makes. Visit our farm store this Saturday or order online at shop.bagleyfarms.biz for pickup! #BagleyFarms #GrassFedBeef #OhioProud #FarmToTable #EatLocal
• •From our family to yours, for generations. At Bagley Farms, we're more than just farmers; we're stewards of the land and passionate advocates for real, wholesome food. Discover the heart behind every harvest. #KnowYourFarmer #SustainableFarming #MorrowCounty
• •Get Grillin'! Fresh Pasture-Raised Chicken & Pork Now Available at Bagley Farms! Fire up the BBQ! Our latest batch of pasture-raised chicken and succulent pork is ready for your summer feasts. Raised right here on our Ohio farm with plenty of sunshine and fresh air – you can taste the care in every bite. Limited quantities available, order yours today: [Link to shop]
• •Good morning, [Town Name]! ☀️ We're heading to the [Farmers' Market Name] today from [Time] - [Time]. Stop by the Bagley Farms booth for your weekly stock-up of pasture-raised meats & fresh eggs! Can't wait to see you! #ShopLocalOhio #FarmersMarketFinds #BagleyFarms
• •Our girls are living their best life! Happy chickens = delicious eggs. 🥚☀️ #PastureRaised #FarmLife #BagleyFarmsOhio #EthicalEating