Brand Tone

Whimsical, playful, caring, friendly, trendy

Brand Values

• •Quality & Durability
• •Comfort
• •Customer Satisfaction
• •Joy of Childhood
• •Style & Confidence
• •Magic & Adventure

Best Practices

• •Ensure website FAQs and contact information are easily accessible.
• •Use welcoming and friendly language in all communications.
• •Maintain a consistent visual aesthetic across all platforms, emphasizing vibrant colors and joyful imagery.
• •Actively engage with customer inquiries on social media, providing prompt and helpful responses.
• •Highlight the quality, comfort, and durability of the clothing in all product descriptions.

Social Perception

Positive, engaged, known for kids' fashion in Sri Lanka, focus on aesthetics and fun, local business with online reach

Copy Examples

• •"Discover our magical selection of kids' resort wear, designed for enchanting adventures!"
• •"Let your little ones shine in our vibrant and comfortable swimwear, perfect for fun-filled beach days!"
• •"Meticulously chosen materials for softness, breathability and durability. Ensuring your child's comfort is our priority."
• •"We're thrilled to help you find the perfect stylish outfit for your kids. Contact us with any questions!"
• •"New Awrudu costumes now available! Dress your little ones in festive style and celebrate the season with joy."