Brand Tone

Trendy and Youthful, Approachable and Engaging, Confident and Empowering, Playful and Relatable

Brand Values

• •Style & Trendiness
• •Versatility & Everyday Wear
• •Local Production
• •Community & Connection
• •Confidence
• •Gratitude & Growth

Best Practices

• •Incorporate current, positive slang and trending hashtags relevant to your audience (e.g., #OOTD, #GRWM, #FashionTikTok) but ensure they align with the brand's overall image.
• •Use language that makes the customer feel good about themselves and their style choices. Focus on how the clothes will make them *feel* (e.g., "unstoppable," "confident," "stylish").
• •Ask questions, encourage user-generated content (like #MeAndMera), and adopt a friendly, approachable tone as if talking to a friend.
• •Consistently mention core brand attributes like "Made in the Philippines," versatility, and the "muse must-have" quality.
• •Even when addressing potential issues (like stock or sales), keep the language energetic and optimistic. Use emojis appropriately to enhance this feel. ✨💖🔥

Social Perception

Highly Popular on TikTok, Seen as Trendy and Essential, Concerns about Quality and Sizing Consistency, Good Fit (Generally), Associated with "Basic" but Stylish Looks

Copy Examples

• •Headline: Your Go-To Tops for Every Vibe ✨ Body: From chill days to glam nights, Mera's got your perfect fit. Effortless style, endless confidence. #MeraMuse #StyleStaple
• •Headline: Obsessed is an Understatement 😍 Body: Join the #MeraMovement! Our latest drop of must-have basics is here to upgrade your wardrobe. Made with love in the Philippines. Shop now!
• •Headline: Basic? Never. Iconic? Always. 🔥 Body: Mera tops: Your secret weapon for that 'effortlessly chic' look. What's your fave Mera style? Show us! #MeAndMera
• •Headline: Level Up Your Look ⬆️ Body: Feel unstoppable in Mera. Our tops are designed for comfort, style, and all-day confidence. Discover your new favorite today!
• •Headline: All The Feels for These Fits! 💖 Body: Snag the viral Mera tops everyone's talking about! Perfect for any look, any mood. Limited stock – don't miss out! #ShopAtMera #TrendyTops