Brand Tone

Elegant & Sophisticated, Artistic & Creative, Feminine & Whimsical, Customer-centric & Accommodating, Conscious & Ethical

Brand Values

• •Artistry & Craftsmanship
• •Quality
• •Indo-Western Fusion
• •Uniqueness & Versatility
• •Sustainability & Ethical Production
• •Customer Satisfaction & Personalization

Best Practices

• •Embrace Poetic & Evocative Language
• •Highlight Craftsmanship & Artistry
• •Integrate Values Naturally
• •Maintain a Warm & Personal Customer Approach
• •Visual-Verbal Harmony

Social Perception

High-Quality & Unique Designs, Flattering & Comfortable, Reliable & Good Customer Service, Luxury with a Conscience, Dreamy & Elegant Aesthetic

Copy Examples

• •Where artistry meets attire. Introducing 'Éthéré Bloom' – a collection where Parisian chic whispers to Indian heritage. Discover handcrafted silhouettes in organic silks and gossamer cottons, designed to feel like a dream. Made to order, made for you. #AtelierSoares #IndoWesternLuxury #SustainableCouture #WearableArt #NewCollection
• •Elegance, redefined. The Stella Dress embodies sophisticated minimalism with its alluring sweetheart neckline and delicately puffed shoulders. Crafted from luxurious heavy stretch linen and adorned with a subtle Swarovski lace trim, it offers both a flattering silhouette and unparalleled comfort. Customizable to your perfect fit, because true luxury is personal. #SoaresStella #TimelessElegance #MadeToOrderFashion #MinimalistChic
• •Tired of the ordinary? Step into the world of Atelier Soares, where each piece is 'the work of Fairies.' We blend rich Indian textile traditions with contemporary Western cuts to create lightweight, versatile luxury. Experience fashion that tells a story. Explore our made-to-order collections. #LuxuryFashion #UniqueDesigns #EthicalStyle #AtelierSoaresMumbai
• •At Atelier Soares, beauty and responsibility go hand-in-hand. We believe in creating stunning ensembles while honoring our planet and artisans. Our 'made to order' philosophy minimizes waste, and our commitment to organic fabrics and traditional Indian craftsmanship means every piece is not just beautiful, but thoughtfully made. Dress consciously, live beautifully. #SustainableLuxury #ArtisanCrafted #ConsciousFashion
• •From the ateliers of Rome to the vibrant heart of Mumbai, Rachel Soares envisioned a new language of luxury – one that harmonizes Indian grace with global design. Atelier Soares is more than a brand; it's a celebration of 'wearable art,' where every handcrafted piece is a testament to meticulous tailoring, innovative fabric exploration, and a deep respect for sustainable practices. Discover the art of dressing.