Brand Tone

Personal, Cheerful, and Artistic

Brand Values

• •Creativity and Artistry
• •Joy and Celebration
• •Community Connection
• •Authenticity and Personal Touch

Best Practices

• •Always Write as Nikki: The brand's personal voice is its greatest asset. Whether writing social media captions, product descriptions, or emails, the copy should sound like it's coming directly from a friendly, creative artist, not a faceless company.
• •Use "Cheerful & Artistic" Language: Incorporate words that evoke positivity, creativity, and quality. Use terms like "hand-painted," "vibrant," "whimsical," "heartfelt," "studio," and "celebrate" to reinforce the brand's core identity.
• •Tell the Story Behind the Art: When launching a new print, share a short anecdote or inspiration behind it. For example, "This print was inspired by my trip to the South of France..." or "I had so many requests for a Criminology building print, so I finally sat down to paint it!" This reinforces the artist-led, personal nature of the brand.
• •Engage with the Community: Actively respond to comments and questions on social media using the same personal and cheerful tone. Reference shared experiences, especially with the FSU community (e.g., "Hope you had a great game day!").
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy always matches the visual branding. The bright, clean, and colorful aesthetic of the products and website should be mirrored by light, positive, and clear language in all communications.

Social Perception

Overwhelmingly positive, perceived as offering high-quality products, excellent customer service, and fostering strong emotional connections with customers.

Copy Examples

• •Spooky season is officially here, and you know what that means... our Hallo-Weenie Dachshund print is back! 🎃🐶 I had so much fun painting these little guys in their costumes last year, and I'm so excited to bring them back. Perfect for adding a touch of whimsical, watercolor cheer to your wall. Tap to shop and get into the spirit!
• •From game days at Madison Social to nights out at Bullwinkle's, this print celebrates the legendary drinks of Tallahassee. Each cocktail is hand-painted with love, capturing the fun and flavor of our favorite local spots. Printed on luxurious, textured watercolor paper so it feels like an original. A perfect piece of nostalgia for your apartment or a graduation gift for your favorite Seminole. Cheers!
• •Hi there! Nikki here from the studio. I've been working on some new pieces inspired by sunny days and slow mornings, and I couldn't wait to share them with you. Whether you're decorating your new space or looking for the perfect heartfelt gift, I hope these prints bring a little bit of joy to your day. Click here to see what's new!
• •Once a Nole, always a Nole. ❤️💛 Keep your favorite memories of Florida State close with our hand-painted watercolor prints. From Westcott Fountain to Doak Campbell Stadium, find the art that celebrates your time in Tallahassee. Officially licensed and signed by the artist. Shop the FSU collection now!
• •Art for life's cheerful moments. ✨ Handpainted watercolor prints and goods, created with love in our Tallahassee studio. FREE US shipping on orders over $100.