Brand Tone

Aspirational & Trendy, Positive & Uplifting, Youthful & Accessible, Creative & Personal

Brand Values

• •Aesthetic Appeal & Style: Providing products that enhance the visual appeal of a living space.
• •Self-Expression & Personalization: Offering tools for customers to create unique and personal environments.
• •Accessibility & Affordability: Making stylish decor achievable for a broad audience, including younger customers.
• •Customer Satisfaction: Highlighting positive customer experiences and product quality.
• •Joy & Positivity: Curating products with uplifting themes and aesthetics.

Best Practices

• •Embrace Youthful Language & Emojis (Sparingly): Use relatable, energetic language. Relevant emojis can add personality, especially if targeting a younger demographic, but ensure they align with the aesthetic (e.g., ✨,🪴,🎨).
• •Highlight Trends & Aspirations: Connect products to current decor trends (e.g., "Get the viral boho look," "Create your dream pastel aesthetic"). Frame Artivo as a way to achieve a desired lifestyle or room feel.
• •Focus on Positivity & Self-Expression: Use uplifting and empowering words. Encourage customers to express their personality through their decor choices.
• •Keep it Visually Driven: Since the product is visual, ensure copy complements the imagery. Use descriptive words that evoke the style and mood of the art (e.g., "sun-drenched hues," "calming minimalist lines," "bold retro graphics").
• •Maintain Clarity & Simplicity: While creative, ensure the core message is easy to understand. Make product benefits (e.g., easy to hang, affordable, instant room upgrade) clear. Avoid overly complex jargon.

Social Perception

Positive for Product Quality & Aesthetics, Good Value for Money, Popular for Youth Decor, Limited Brand Visibility Beyond Product Listings

Copy Examples

• •Headline: "Your Walls Are Talking. Make Sure They're Saying 'Wow'." Body: "Unlock your inner interior designer with Artivo. From dreamy pastels to bold retro vibes, find the perfect prints to make your space pop. Shop now and let your style shine!"
• •Headline: "Dorm Room Gloom? Nah. Artivo It." Body: "Transform your study den into a style haven. Our aesthetic collage kits and vibrant posters are budget-friendly and big on personality. Get your Artivo fix and make your room the envy of the hall!"
• •Headline: "Good Walls. Good Mood. Good Day." Body: "It's amazing what a little art can do. Surround yourself with inspiration with Artivo's curated collection of prints that bring joy and creativity to every corner. Find your happy place, one print at a time."
• •Headline: "That Blank Wall is a Canvas. You're the Artist." Body: "Don't just decorate, create! Artivo gives you the pieces to express your unique style. Mix, match, and make it yours. What will your walls say about you?"
• •Headline: "Trending Now: Walls That Wow Without Wrecking Your Wallet." Body: "Get the look you love for less. Artivo brings you the latest aesthetic trends in high-quality art prints and collage kits. Stylish, affordable, and oh-so-you. Upgrade your space today!"