Brand Tone

approachable, encouraging, and focused on democratizing art ownership

Brand Values

• •Accessibility: Making art available to a wider audience, including new collectors.
• •Affordability: Offering art at reasonable price points.
• •Support for Emerging Artists: Providing a platform for up-and-coming talent.
• •Passion for Art: A genuine love for art and interior design.
• •Customer Comfort & Trust: Helping new collectors feel at ease and offering services like free shipping and returns.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., accessible, inspiring, youthful, sophisticated), key messaging points, preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and references to resonate with your target demographic (e.g., new art buyers, interior design enthusiasts). Artax Gallery targets those looking for affordable, accessible art.
• •Prioritize Clarity and Simplicity: Especially when aiming for accessibility, avoid overly academic or exclusive jargon. Make your message easy to understand and inviting.
• •Emphasize Benefits, Not Just Features: Instead of just saying "affordable prints," explain the benefit: "own beautiful art without breaking the bank," or "easily refresh your space."
• •Be Authentic and Consistent Across All Channels: Whether it's website copy, social media, email, or ads, the tone should feel like it's coming from the same brand personality. Regularly review content to ensure consistency.

Social Perception

largely unknown to the general public. The primary perception is shaped by its own website's claims of affordability and accessibility.

Copy Examples

• •Headline: Your Walls Are Waiting. Discover Art You Love, At Prices You'll Adore. Body: At Artax Gallery, we believe everyone deserves a home filled with inspiration. Explore our curated collection of stunning prints and posters from today's most exciting emerging artists. Finding your perfect piece has never been easier or more affordable.
• •Social Media Post (Image: A stylish room featuring one of their art pieces): Text: Transform your space from blah to breathtaking! ✨ Artax Gallery brings you exclusive designs from fresh artistic talent, all made to order and shipped free, worldwide. Tap to explore art that speaks to you (and your budget!). #ArtaxGallery #AffordableArt #EmergingArtists #HomeDecor #WallArt
• •Email Subject: Finally! Art That’s As Unique As You Are (And Won't Break The Bank!) Body: Hi [Customer Name], Tired of mass-produced decor? At Artax Gallery, we're passionate about connecting you with unique works from the artists of tomorrow. Discover art that tells a story and reflects your style, all while supporting emerging talent. Plus, enjoy free shipping on every order!
• •Product Description Snippet: Title: "Cosmic Bloom" - Limited Edition Print Description: Dive into a universe of color with "Cosmic Bloom." This captivating piece by [Artist Name] is perfect for adding a touch of wonder to any room. Printed on high-quality canvas and affordably priced, it’s an easy way to start your art collection or find that perfect gift.
• •About Us Page Excerpt: We started Artax Gallery with a simple idea: art is for everyone. For too long, the art world felt exclusive. We're changing that. By working directly with talented emerging artists, we bring you unique, high-quality prints and posters at prices that make sense. Let us help you discover the joy of owning art you truly love.