Brand Tone

Friendly, Relatable, Appreciative, and Community-Oriented.

Brand Values

• •Authenticity and Personal Connection
• •Resilience and Empowerment
• •Creativity and Thoughtful Design
• •Community Building

Best Practices

• •Write for a Friend: Use a warm, conversational, and informal tone. Use contractions (e.g., "you're," "it's") and share personal touches to maintain a strong, relatable connection with the audience.
• •Center the Customer's Story: Frame products around the customer's life, identity, and feelings. Instead of "We created these earrings," try "A little something to make *your* day brighter." This makes the customer the hero of the narrative.
• •Lead with Values: Weave brand values like authenticity, resilience, and community into your copy. Share behind-the-scenes content and the founder's story to constantly reinforce what the brand stands for.
• •Use Community-Centric Language: Employ inclusive and celebratory language. Use terms like "our community," "we see you," and ask questions in captions to foster engagement and make followers feel like they are part of the brand's journey.
• •Maintain Visual and Verbal Consistency: Ensure that the friendly, minimalist, and appreciative tone of the copy is mirrored in the brand's visual identity (photos, graphics, and videos) across all platforms for a seamless and professional brand experience.

Social Perception

Trustworthy, Charming, and Aspirational Small Business.

Copy Examples

• •Meet the Isla Hoops ✨ Simple, timeless, and designed to be your new everyday essential. We love pairing these with, well, everything! Crafted to make you feel effortlessly beautiful. Tap to add a little sparkle to your day. #shopsmall #goldhoops #minimalistjewelry #dailyessentials
• •To all the mamas juggling it all with grace and coffee: we see you and celebrate you! Our 'Mama' collection was made to be a cozy reminder of your strength and love. Thank you for building families and communities. You are our heroes. ❤️ #MamaLife #MomTribe #SupportSmallBusiness
• •Time for a little treat! ✨ Get 15% off our entire Self-Care Collection for a limited time. Because you deserve a moment of peace and beauty. Use code: SELFCARE15 at checkout.
• •*Video shows hands carefully placing a "Jackie" earring card and a handwritten thank you note into a mailer.* On-screen text: "Packing your orders with so much love!" Caption: Another pair of Jackie earrings heading to their new home! So grateful for every single order. 🥰 Who should I pack an order for next? #smallbusinessowner #packanorderwithme #handmadejewelry #shopsmall
• •The perfect thoughtful gift for your favorite nurse. Our custom accessories are designed for the heroes in scrubs. A small way to say thank you for their endless care and dedication. | Nurse Gifts | Healthcare Heroes | Gifts for Her | Shop Archi