Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Supportive and Empowering, Trendy and Current, Playful

Brand Values

• •Customer Satisfaction
• •Affordability
• •Style and Uniqueness
• •Confidence Building
• •Community Connection
• •Passion for Fashion

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of The Pink Peach Boutique's tone (friendly, enthusiastic, supportive, trendy, playful) with examples of do's and don'ts. Share this with anyone creating content.
• •Use "You" and "We" Consistently: Address the customer directly ("You'll love this...") and use "we" to refer to the boutique, fostering a personal and inclusive connection (e.g., "We're so excited to show you...").
• •Incorporate Emojis Thoughtfully: Use emojis (like 🍑, ✨, 😍, 😉) where appropriate, especially on social media, to enhance the friendly, playful, and enthusiastic tone. Avoid overuse that could seem unprofessional.
• •Highlight Customer Benefits and Feelings: Focus copy on how the clothes will make the customer feel (e.g., "confident," "fabulous," "comfortable") rather than just describing product features. Connect fashion to positive emotions.
• •Maintain Authenticity in Staff Interactions: Encourage staff to be themselves (within brand guidelines) in social media videos and customer interactions. Authenticity builds trust and reinforces the approachable, passionate tone. Ensure online customer service responses also mirror this friendly and helpful tone.

Social Perception

Customers generally perceive The Pink Peach Boutique as a go-to spot for cute, trendy, and affordable women's clothing in their local areas and online. Helpful and Friendly Staff. Good Quality for the Price. Trusted Local Business. Engaging Online Presence.

Copy Examples

• •Instagram Post (New Arrival - Dress): "Stop scrolling! ✋ Your new favourite dress just landed at The Pink Peach! 🍑 This dreamy floral number is perfect for sunny days and feeling fabulous. So comfy, so chic, and yes, it has pockets! 😉 Come find your perfect fit in-store or tap to shop online! #PinkPeachStyle #NewCollection #OOTD #FeelGoodFashion #ShopLocalBC"
• •Facebook Ad (General Promotion): "Hey gorgeous! 👋 Ready for a style refresh? The Pink Peach Boutique has all the latest trends to make you look and feel amazing, without breaking the bank! From everyday essentials to statement pieces, we've got your wardrobe covered. Visit us in Port Coquitlam, Maple Ridge, Mission, or shop online 24/7! ✨ #ThePinkPeachBoutique #AffordableFashion #TrendyLooks #VancouverFashion #StyleInspo"
• •TikTok Video Caption (Try-On Haul): "Okay, OBSESSED is an understatement! 😍 Which of these new arrivals from The Pink Peach is your fave?! 🍑✨ Let me know in the comments! 👇 P.S. Everything feels as good as it looks! #PinkPeachHaul #TryOn #FashionTikTok #NewClothes #BoutiqueFinds #VancouverStyle"
• •Email Subject Line (Sale Event): "🍑 Sweet Deals Inside! Your Pink Peach Faves on Sale! 🍑" Email Body Snippet: "Hi [Customer Name], get ready to treat yourself! Our seasonal sale is ON, and it's packed with amazing styles you'll love. From cozy knits to stunning dresses, find your next confidence-boosting outfit at prices that will make you smile. Don't miss out!"
• •Website Banner (Homepage): "Discover Your Signature Style ✨ | Trendy & Affordable Fashion at The Pink Peach Boutique | Free Shipping Over $100!"