Brand Tone

Streetwear-focused, Nostalgic/Referential, Bold/Confident, Casually Cool, Inclusive

Brand Values

• •Pop Culture Appreciation
• •Self-Expression/Individuality
• •Accessibility/Inclusivity
• •Potential focus on Black culture

Best Practices

• •Develop a Brand Voice Guide: Document the brand's personality, tone words (e.g., bold, nostalgic, cool, confident), preferred slang or cultural references (and what to avoid), and grammar/style preferences.
• •Know Your Audience Deeply: Understand their language, cultural touchstones, and what resonates with them. Use language that speaks directly to them.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and any customer service interactions is unified.
• •Infuse Personality into Every Touchpoint: From product descriptions to error messages, maintain the established brand voice. Don't let some communications be generic while others are personality-filled.
• •Stay Authentic and Current (Carefully): While referencing trends and nostalgia is key for this brand, ensure it feels genuine and not forced. If using slang or cultural references, be sure they are used correctly and are still relevant to the target audience.

Social Perception

Trendy, youth-oriented, and connected to urban culture. The success of such brands typically relies on design appeal, perceived authenticity, and cultural relevance.

Copy Examples

• •Headline for a new collection: "Icons Only. Wear the Legacy."
• •Product description for the Aaliyah tee: "Still One in a Million. Rep the princess of R&B with this classic look. Soft cotton, timeless vibe."
• •Social media caption: "Throwback game strong. Who remembers the '96 Draft like it was yesterday? Cop the tee and tell your story. #AllstarElite #90sStyle #StreetwearCulture"
• •Email subject line: "Fresh Drops 🔥 Your Next Favorite Tee Is Here."
• •Website banner for a sale: "Level Up Your Look. Up to 30% Off Select Heat."