Brand Tone

Aspirational and Accessible

Brand Values

• •Variety and Choice
• •Celebration of Tradition
• •Modern Accessibility
• •Customer Centricity

Best Practices

• •Lead with Evocative Descriptions: Start product titles and descriptions with words that evoke a sense of luxury, beauty, and emotion (e.g., "Regal," "Exquisite," "Vibrant," "Handcrafted"). This reinforces the aspirational tone.
• •Maintain a Clear and Simple Structure: Follow the aspirational opening with clear, practical details. Use bullet points for fabric, measurements, work details, and care instructions, as seen on the current product pages. This blend of aspirational and accessible is key.
• •Use Consistent Calls-to-Action (CTAs): Employ direct and encouraging CTAs like "Shop the Collection," "Discover Your Style," "Add to Cart," and "Buy It Now" across the website and marketing materials to guide the customer journey.
• •Incorporate Target Keywords Naturally: Weave in terms like "Indian ethnic wear," "bridal lehenga," "party wear saree," and "Indo-Western dress" into descriptions and blog posts to improve SEO and attract the target audience.
• •Develop a Human Touch: Even without a large social media presence, small touches matter. Use "we" and "you" to create a connection. The offer to "WhatsApp to Ask more" is a great example of this; it should be maintained and highlighted as a key feature of the brand's customer service.

Social Perception

Emerging and Niche

Copy Examples

• •Elegance, redefined. Our new collection of bridal and festive lehengas has arrived. Discover intricate designs and rich fabrics that tell a story of tradition and style. Your perfect outfit for that special day is just a click away.
• •Drape yourself in artistry. From delicate organza to shimmering sequins, each saree in our collection is a masterpiece. Be the center of attention at any event. Shop now and enjoy free shipping on orders over ₹2,999.
• •Where tradition meets trend. Our Indo-Western gowns blend timeless Indian motifs with contemporary silhouettes for a look that's uniquely you. Perfect for cocktails, receptions, and every celebration in between.
• •Wedding season is here! 💍✨ Don't just attend the celebration—be the celebration. Our Sharara sets are designed for comfort, glamour, and endless compliments. Tap to explore the collection!
• •Hello, style insider! ✨ Get exclusive first access to our new arrivals. From stunning Anarkalis to elegant sarees, your dream ethnic wear is waiting. Reply to this message to ask about any piece!