Brand Tone

sophisticated, passionate, and community-oriented. It is professional and knowledgeable, reflecting the owner's extensive expertise. The language used in press releases and on the website is celebratory and enthusiastic, especially when discussing artists and exhibitions. There is also a clear tone of community pride and a desire to make art accessible and engaging for everyone.

Brand Values

• •Championing Local and Regional Artists
• •Curatorial Excellence
• •Community Engagement
• •Adaptability and Innovation
• •Enriching Stratford's Cultural Life

Best Practices

• •Lead with Passion and Expertise: Always communicate with an enthusiasm for the art and artists being featured. Use descriptive, evocative language that reflects a deep appreciation for the work, reinforcing the gallery's expert curation.
• •Emphasize "Local" and "Community": Consistently highlight the connection to Stratford and its artists. This reinforces the gallery's core value and resonates with a community-proud audience.
• •Maintain a Sophisticated yet Welcoming Voice: While the tone should be knowledgeable and professional, it must also be inviting. Avoid overly academic or exclusive language. Frame events like artist talks and openings as welcoming opportunities for everyone to engage with art.
• •Celebrate the Artists: Make the artists the heroes of the story. Share their backgrounds, their processes, and their connections to the community. This humanizes the art and strengthens the bond between the gallery, the artist, and the public.
• •Be Consistent Across Platforms: Ensure the sophisticated, passionate, and community-oriented tone is reflected everywhere, from the main website and online shop to every post on Facebook and Instagram, and in all press communications. This creates a strong, unified brand identity.

Social Perception

The public and media perceive Agora Gallery Stratford as a prestigious and vital cultural institution within the city. It is seen as a key player in the local arts scene, respected for its high-quality, professionally curated exhibitions that celebrate Canadian and specifically Stratford-connected artists. The gallery is viewed as a dynamic and welcoming space that fosters a connection between artists and the community. Its collaboration with other local businesses and events further strengthens its image as a community-focused organization.

Copy Examples

• •Art is the soul of Stratford. This Friday, immerse yourself in the vibrant colours and compelling narratives of our 12th Annual Summer Exhibition. Discover exceptional new works by the region's most talented artists and celebrate the creative spirit that defines our community. Opening reception from 7-9 p.m. #AgoraGallery #StratfordArt #LocalArtists #SummerExhibition #CommunityHub
• •Ever wonder about the story behind the canvas? Join us this Sunday at 1 p.m. for an intimate talk with acclaimed artist Chris Klein. Delve into his creative process, inspiration, and the intricate details of his latest collection. A unique opportunity to connect with the art and the artist. All are welcome. #ArtistTalk #StratfordEvents #ChrisKleinArt #MeetTheArtist #AgoraGalleryStratford
• •Agora Gallery: Where Stratford's creative heart beats. We are a premier fine art gallery dedicated to showcasing the exceptional work of our local and regional artists. From contemporary paintings to intricate sculptures, find the piece that speaks to you. Explore our collection. #FineArt #CanadianArt #StratfordCulture
• •Subject: A Glimpse of the New Season at Agora Gallery Dear Art Lover, As the seasons change, so does the art on our walls. We are thrilled to present our upcoming Fall Exhibition, a carefully curated collection that captures the essence of contemporary Canadian artistry. Discover new pieces that will challenge, inspire, and delight. Plus, save the date for our upcoming series of artist-led workshops. Be part of Stratford's creative life. #ArtExhibition #ContemporaryArt #AgoraGallery
• •Looking for the perfect gift? Give the gift of art. An Agora Gallery gift card opens up a world of creativity, supporting local artists and offering a timeless present for your loved ones. Available online and in the gallery. #ShopLocal #ArtAsAGift #StratfordON #SupportTheArts