Brand Tone

Informative & Practical, Reliable & Trustworthy, Helpful & Supportive, Professional yet Accessible

Brand Values

• •Quality
• •Functionality/Utility
• •Organization
• •Innovation
• •Customer Satisfaction/Focus
• •Support for Creativity

Best Practices

• •Focus on "Show, Don't Just Tell": Instead of saying "our products are good," describe how they solve a problem or improve a situation (e.g., "Keep all your 12x12 paper pristine and accessible with our vertical storage solutions" instead of "Good paper storage").
• •Prioritize Clarity and Conciseness: The products are functional; the language should be too. Avoid overly complex sentences or jargon. Get straight to the point about benefits and features.
• •Use Benefit-Driven Language: Always connect product features to customer benefits. How does this product make their life easier, more organized, or more creative?
• •Maintain a Professional but Approachable Voice: Avoid slang or overly casual phrasing, but don't be so formal that the brand feels distant. Think "helpful expert."
• •Ensure Consistency Across Channels: Whether it's a product description on the website, a Facebook post, or an email newsletter, the underlying tone (informative, reliable, helpful) should remain consistent to build brand recognition and trust. Create a simple style guide if needed.

Social Perception

As a Product Manufacturer/Distributor (Advantus Corp.): Generally seen as a long-standing, established company providing a wide array of functional products. Specific brands under their umbrella (like Tim Holtz) have very strong, positive perceptions within their respective communities (e.g., crafting). As an E-commerce Platform (Shop Advantus): Perceived primarily as a direct channel to purchase Advantus Corp. products. Customers likely see it as a reliable source for these specific items. It may not have strong independent brand recognition separate from the products it sells. Overall Customer View: Customers who know Advantus products likely associate them with practicality and specific solutions (e.g., "I need a Cropper Hopper for my paper," or "Tim Holtz products for my mixed media art"). The shop is the place to get these directly. There isn't a strong emotional "lifestyle" brand perception around "Shop Advantus" itself; it's more utilitarian.

Copy Examples

• •Headline: Conquer Desk Clutter. Create Your Order. Body: Stop searching, start working. Our office essentials and smart storage solutions are designed for maximum efficiency and a streamlined workspace. Shop Advantus and find your focus.
• •Headline: Your Creative Vision, Organized. Body: From Tim Holtz Distress Inks to Cropper Hopper storage, Shop Advantus has the quality supplies and organizational tools every crafter needs. Bring your ideas to life with ease.
• •Headline: Built to Last. Designed to Organize. Body: For over a century, Advantus has provided innovative solutions for work and home. Discover durable, thoughtfully designed products at Shop Advantus – your direct source for lasting quality.
• •Headline: Smart Solutions for a Simpler Day. Body: From the home office to the craft room, find exactly what you need to simplify tasks and enhance your space. Explore our curated collections at Shop Advantus and make every day more productive.
• •Headline: New Arrivals: Fresh Ways to Work & Create. Body: Discover the latest innovations in organization and creativity from Advantus. Our new arrivals are packed with features to inspire your next project or streamline your workflow. Shop now!