Brand Tone

aspirational yet accessible, elegant, and empowering

Brand Values

• •Affordable Luxury: Bringing luxury fine jewelry within reach without a high price tag.
• •Quality: Commitment to maintaining quality in their products.
• •Empowerment & Self-Expression: Offering jewelry that empowers individuals and allows for self-expression.
• •Customer Satisfaction and Trust: Aiming to build trust and ensure customer satisfaction with every piece.
• •Sustainability: Collaborating with designers and suppliers who share values of trust, quality, and sustainability, and focusing on eco-friendly production methods.
• •Innovation and Trendiness: Providing the latest, trendiest jewelry designs at a fast pace.
• •Reverence, Reliability, and Responsibility: Rooted in the founder's experience, these values guide their ideology.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., elegant, empowering, accessible, confident), and 'words to avoid.' Share this guide with everyone who creates content.
• •Focus on 'You' and Empowerment: Address the customer directly and highlight how the jewelry will make *them* feel and what it will help *them* express.
• •Highlight Value Beyond Price: While affordability is a key value, balance it with messages of quality, craftsmanship, sustainability, and the emotional benefits of the jewelry (e.g., confidence, self-expression).
• •Maintain Elegance in Language: Use sophisticated but clear and understandable language. Avoid overly casual slang while still being relatable and inspiring.
• •Consistency Across All Channels: Ensure the defined tone is consistently applied across the website, social media posts, email marketing, product descriptions, and any customer service interactions.

Social Perception

trustworthy and customer-focused brand that offers stylish, quality fine jewelry at accessible price points. They want customers to see their jewelry as a means of self-love and empowerment.

Copy Examples

• •Elevate your everyday. Discover 14k fine jewelry that tells your unique story, without the luxury markup. Shine confidently with shop79e.com.
• •Empower your style. Our latest collection is designed to make you feel bold and beautiful. Find the piece that speaks to you at shop79e.com.
• •Life's little luxuries, made for you. Experience the joy of exquisite, sustainably crafted jewelry. Because you deserve to sparkle. Explore shop79e.com.
• •Unwrap confidence. Unleash your style. At shop79e.com, we believe fine jewelry should be an expression of your strength and individuality. Discover yours today.
• •More than just jewelry, it's a promise. A promise of quality, accessible luxury, and a piece that celebrates you. Find your forever treasure at shop79e.com.