Brand Tone

Warm & Personal, Modern & Stylish, Creative & Inspirational, Trustworthy & Customer-Oriented

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Accessibility & Ease

Best Practices

• •Focus on Emotion & Connection: Consistently use language that evokes feelings of warmth, love, nostalgia (for personalized gifts), and inspiration (for art prints). Frame products around the experience and emotion they bring, not just their features.
• •Emphasize Personalization & Uniqueness: Highlight what makes the products special and individual. Use words like "your," "custom," "unique," "one-of-a-kind," and "personal touch."
• •Maintain a Modern & Approachable Style: Keep language clear, concise, and contemporary. Avoid overly formal or technical jargon. Use emojis where appropriate for social media to enhance warmth and relatability.
• •Showcase Quality & Trust: Subtly weave in aspects of craftsmanship (e.g., "hand-drawn," "carefully selected designs") and build trust through guarantees and customer testimonials.
• •Be Visually Consistent with Tone: Ensure that the visuals accompanying the copy (product photography, lifestyle images, video styles) align with the warm, stylish, and personal tone you're conveying in the text. The imagery and copy should reinforce each other.

Social Perception

Customers likely perceive Luma Art as a source for unique, heartfelt gifts and stylish home decor. The emphasis on "Handarbeit aus Deutschland" (Handmade in Germany) could contribute to a perception of quality and reliability. The brand is likely seen as approachable and focused on creating an emotional connection through its products.

Copy Examples

• •Headline: "Turn Your Favorite Memory Into a Gentle Glow. ✨" Body: "Imagine their smile when they unwrap a custom night light, hand-drawn from your cherished photo. The perfect, heartfelt gift that shines with love, night after night. Create yours in minutes! #LumaArt #PersonalizedGift #NightLight #HandmadeWithLove #GiftIdeas"
• •Headline: "Your Walls Are Talking. Give Them Something Beautiful to Say." Body: "Discover the latest collection from Luma Art – curated designs to bring modern style and personal inspiration to your home. Find the piece that speaks to you. #LumaArt #WallArt #HomeDecor #ModernPrints #ArtForYourHome #InteriorInspiration"
• •Visual: Short video montage of different art prints in stylish rooms and a close-up of a personalized night light. Text Overlay: "Luma Art: Bringing personality to your space, one beautiful piece at a time. ✨ Unique prints & heartfelt custom gifts. [Swipe Up to Explore]"
• •Visual: Quick cuts showing a customer's photo, the artist digitally drawing it, the finished glowing night light. Text Overlay/Voiceover: "From your photo 📸 to their favorite light! ✨ Watch the magic happen. #LumaArt #CustomGift #Handdrawn #UniquePresent #TikTokMadeMeBuyIt"
• •Headline: "Loved by You, Crafted by Us." Body: "Seeing your joy is our greatest inspiration! We're so grateful for all the love you share for your Luma Art pieces. With our 60-day money-back guarantee, your satisfaction is always our priority. [Link to Testimonials/Shop Now] #LumaArt #CustomerLove #HappyCustomers #QualityGuarantee #ArtPrints"