Brand Tone

Professional, Authoritative, Reliable, Trustworthy, Customer-centric, Supportive, Direct, and Informative

Brand Values

• •Expertise and Quality
• •Reliability and Trust
• •Customer Success
• •Experience and Longevity
• •Value
• •Adaptability and Responsiveness

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand tone (e.g., Professional, Authoritative, Supportive, Direct) with examples of "do's and don'ts" for specific language and phrasing. This ensures anyone creating content understands the desired voice.
• •Focus on the Customer's Goals: Frame copy around how Shop21's products and expertise help customers achieve their creative and professional objectives (e.g., "realise their creative visions," "achieve design objectives," "ensure colour consistency").
• •Emphasize Trust and Reliability: Consistently incorporate words and phrases that build confidence, such as "official stock," "securely transacted," "professionally handled," "trusted by," and highlight years of experience.
• •Maintain Clarity and Precision: Given the technical nature of the products, ensure all copy is clear, concise, accurate, and uses industry-standard terminology correctly. Avoid jargon where possible, or explain it if necessary for a broader audience.
• •Be Informative and Educational: Position Shop21 not just as a seller but as a knowledgeable resource. Provide helpful information about colour systems and their applications, reinforcing authority and supportiveness, similar to their RAL colours information page.

Social Perception

Positive customer experiences, Seen as a specialized authority, Trustworthy for professional needs, Long-standing and experienced.

Copy Examples

• •Precision in Every Hue. Your Trusted Source for Professional Colour Guides. For over two decades, Shop21 has equipped creative professionals with the industry-standard colour tools they need. From Pantone to RAL, find authentic guides and achieve your design objectives with confidence. Explore our collection.
• •Unlock a world of colour. Whether you're designing, manufacturing, or creating, achieve perfect colour matching every time with our extensive range of official RAL, Pantone, NCS, and Munsell guides. Helping you realise your creative vision since 1999. #Shop21Colour #Pantone #RAL #ColourAccuracy #DesignTools #CreativeSupplies
• •Ensure Colour Consistency: The Latest Pantone Guides Now In Stock at Shop21! Dear [Creative Professional/Designer], Don't let colour inconsistency derail your projects. Shop21 offers the most up-to-date, official Pantone colour guides to ensure your vision is accurately translated, every time. Backed by our commitment to value, trust, and experience. Shop now for reliable colour.
• •At Shop21, we understand the critical role of colour. Since 1999, we’ve been dedicated to providing designers, businesses, and creative minds with the highest quality colour guides and creative supplies. We're more than just a store; we're your partner in achieving creative excellence and precise colour communication. Trust in our experience.
• •RAL D2 Design System Plus: Master 1,825 Colours with Unrivalled Accuracy. Elevate your design workflow with the RAL D2 Design System Plus. This comprehensive fan deck offers 1,825 systematically arranged colours, enabling precise selection and communication for industrial design, architecture, and decorative projects. Order from Shop21 for guaranteed official stock and swift delivery, empowering your creative precision.