Brand Tone

Enthusiastic and Passionate, Friendly and Approachable, Educational and Inspiring, Authentic and Diverse

Brand Values

• •Discovery and Exploration
• •Diversity and Inclusivity
• •Proximity and Customer Relationship
• •Passion for Gastronomy
• •Quality and Authenticity

Best Practices

• •Embrace Voyage and Discovery: Consistently use language that evokes travel, exploration, and the excitement of finding new things.
• •Maintain a Friendly, Personal Voice: Write as if you're talking to a fellow food enthusiast.
• •Highlight Diversity and Authenticity: Regularly feature the origins of products and celebrate the cultures they come from. Emphasize the world grocery aspect.
• •Be Enthusiastic and Positive: Let the passion for food shine through.
• •Educate and Inspire: Don't just sell products; provide context, suggest uses, and share the joy of cooking and tasting. Encourage customers to step out of their comfort zone.

Social Perception

Konu Shop is perceived as a valuable source for exotic and international food products, a gateway to discovering new tastes and cuisines, with appreciation for the variety offered, and a reliable and safe shopping experience.

Copy Examples

• •Headline: Taste the World, From Our Kitchen to Yours! Body: Missing the flavors of home or craving a new culinary adventure? Konu Shop brings a vibrant selection of authentic ingredients from Africa, Asia, and beyond, right to your doorstep. Let's explore together! #KonuShop #WorldFlavors #CulinaryJourney
• •Headline: Your Passport to Exotic Tastes! Body: Unlock a universe of flavors with Konu Shop! Founded by two brothers passionate about global cuisine, we're here to help you discover unique ingredients and create unforgettable meals. What new dish will you try today? #EpicerieDuMonde #FoodDiscovery #KonuKitchen
• •Headline: More Than an Epicerie – It's a Flavor Expedition! Body: At Konu Shop, we believe every meal is a chance to explore. From rare spices to beloved traditional foods, we're your friendly guides on a delicious journey. Come say hi online or visit our store in Tours! #SunshineGrocery #AuthenticIngredients #TasteExplorers
• •Headline: Bring Diversity to Your Plate! Body: Celebrate the richness of global cultures with Konu Shop. We're passionate about making diverse, authentic foods accessible to everyone. Let's cook up something amazing and share the joy of food! #KonuDiversity #GlobalGastronomy #EatTogether
• •Headline: From the Heart of Our Travels to Your Table. Body: As lifelong food lovers, we, the Kouakou brothers, started Konu Shop to share the incredible tastes we've discovered. Join our community of flavor adventurers and let your taste buds travel! #MeetTheFounders #KonuStory #PassionForFood