Brand Tone

youthful, fun, nostalgic, enthusiastic, passionate, playful, culturally-aware (Japanese pop culture, anime/manga)

Brand Values

• •Diversity and Inclusivity
• •Nostalgia and Authenticity
• •Innovation
• •Community and Social Responsibility
• •Supporting Small Businesses

Best Practices

• •Embrace the Nostalgia: Consistently use language that evokes memories of youth, fun, and discovery. Words like "throwback," "childhood," "memories," and "nostalgic" should be staples in the brand's vocabulary.
• •Highlight the Japanese Inspiration: Regularly connect the products and brand story to Japanese culture, whether it's the founder's story, flavor origins, or nods to anime and manga. This reinforces the brand's unique identity.
• •Keep it Youthful and Energetic: Use a lively and enthusiastic tone. Incorporate emojis, slang (where appropriate for the platform), and an upbeat voice to resonate with a younger audience.
• •Focus on Flavor Exploration: Frame the sodas as an experience or an adventure. Use descriptive and sensory language to paint a picture of the "exotic" and "diverse" flavors.
• •Stay Authentic and Community-Focused: Share behind-the-scenes content, celebrate milestones with your audience, and continue to highlight the brand's mission and charitable partnerships. This builds a loyal community that shares the brand's values.

Social Perception

Generally positive, customers praise the novelty and quality of flavors (unique, enjoyable, crisp, well-balanced). Some mixed feedback regarding sweetness or occasional aftertaste. Strong and growing online engagement, particularly on TikTok, indicating a receptive and active community.

Copy Examples

• •Unlock a new level of flavor. 💥 Our latest creation drops next week. Can you guess what it is? Hint: it’s a taste of a Japanese summer festival. #ShonenSoda #LocallyExotic
• •Can't decide? Why should you? Grab our Variety Pack and take your taste buds on a tour of Tokyo-inspired flavors. From the zesty Orange Creme to the dreamy Banana Creme, find your new favorite.
• •Fuel your next anime marathon with the flavors that inspired our name. Shonen Soda is the perfect sidekick for epic adventures. Which of our sodas would your favorite character drink? #ShonenAnime #Soda
• •Remember those carefree summer days? We bottled them. Shonen Soda is a throwback to the sweet taste of childhood, with a modern, exotic twist. Rediscover your sense of wonder, one sip at a time.
• •Experience the vibrant streets of Tokyo in a can. Our Elderberry Creme soda is a unique blend of fruity and floral notes, crafted to surprise and delight. It's not just a drink; it's an adventure.