Brand Tone

Elegant, aspirational, fashion-forward, and customer-focused

Brand Values

• •Quality & Craftsmanship
• •Tradition & Heritage
• •Elegance & Style
• •Variety & Accessibility
• •Customer Satisfaction

Best Practices

• •Emphasize elegance in product descriptions and marketing materials.
• •Showcase the brand's focus on tradition and heritage through storytelling.
• •Highlight designer credentials and fabric quality to reinforce value.
• •Use aspirational language to connect with customers' desire for style.
• •Address customer service concerns proactively to maintain a positive perception.

Social Perception

Largely perceived as a key destination for Pakistani traditional and contemporary wear, offering variety and access to multiple designers with generally positive feedback on product quality and customer service. There is a perception of being a legitimate and safe online marketplace for Pakistani fashion

Copy Examples

• •"Embrace Elegance: Discover our stunning ready-to-wear collection."
• •"Empower Your Style with our luxury lawn festive drop."
• •"New Arrivals: Shop the latest designs from top Pakistani brands."
• •"Experience premium quality materials and intricate craftsmanship."
• •"Celebrate Tradition: Explore our curated Eastern wear collection."