Brand Tone

Creative, Youthful, and Empowering

Brand Values

• •Creativity and Self-Expression
• •Individuality and Uniqueness
• •Simplicity and Accessibility
• •Quality and Innovation
• •Community

Best Practices

• •Use an Empowering and Action-Oriented Voice: Start sentences with strong verbs and use encouraging language. Phrases like "Create," "Express yourself," "Unleash your style," and "Design your look" put the customer in the creator's seat.
• •Keep it Youthful, but Inclusive: While the tone is energetic and fresh, avoid overly niche slang that could alienate a broader audience. The language should be fun and simple, appealing to both teens and adults who value creativity.
• •Highlight Simplicity and Fun: Always emphasize how easy and enjoyable the product is to use. Words like "in minutes," "simple," "just peel and stick," and "fun" should be woven into product descriptions, ads, and social media content.
• •Champion Individuality: Frame the product as a way to break free from conformity. Use words like "unique," "one-of-a-kind," "your own," and "custom" to reinforce the core value of personal expression.
• •Incorporate User-Generated Content (UGC) Language: Actively solicit and feature customer designs. Use captions like "Show us your style! #ShoeTattoo" or feature a "Creator of the Week." This builds community and provides authentic social proof, reinforcing the brand's perception as a creative movement.

Social Perception

The public and customers perceive ShoeTattoo as a fun, innovative, and accessible fashion accessory. It is seen as a simple way to customize and breathe new life into footwear. Customers appreciate the ease of application and the creative freedom it offers. The brand is viewed positively as a tool for personal expression, particularly among a younger, style-conscious demographic, but also appeals to a broader audience looking for a touch of personalization.

Copy Examples

• •Your shoes, your canvas. Don't just follow trends, create them. Our 'Ruby Heart' tattoos are here to help you wear your heart on your kicks. Easy to apply, impossible to ignore. ✨ Tap the link in bio to start designing! #ShoeTattoo #WearYourStory #DIYFashion
• •Stand Out From the Ground Up. Give your shoes a voice with ShoeTattoo.
• •Tired of boring shoes? So were we. That’s why we created ShoeTattoo. In just minutes, you can transform your sneakers into a work of art that’s 100% you. Ready for a change? Our tattoos are removable, so you can switch up your style anytime. Shop now for 15% off your first order!
• •Unleash your rebellious side with the 'LIME SKULL' collection. This pack comes with two full sheets of electrifying lime green skulls and other edgy designs, plus a limited-edition collector's card you won't find anywhere else. Our semi-permanent tattoos are simple to apply, durable, and let you showcase your unique style without commitment. Go on, give your kicks an attitude adjustment.
• •Your Shoes Are Boring. Let's Fix That.