Brand Tone

Friendly, Accessible, and Sales-Driven

Brand Values

• •National Pride
• •Accessibility and Affordability
• •Customer Satisfaction
• •Practical Style

Best Practices

• •Always Emphasize "Hecho en Colombia": Consistently include "100% Nacional," "Diseño Colombiano," or similar phrases. This is a powerful brand differentiator and a source of pride that resonates with your core audience.
• •Use a Friendly and Familiar Voice: Write captions and responses as if you're talking to a friend. Use emojis, ask questions, and keep the language accessible and upbeat. Avoid overly formal or corporate jargon.
• •Lead with the Benefit: Focus on what the customer gets. Instead of just saying "New Shoes for Sale," say "Step into Comfort and Style." Highlight convenience, style, and affordability in your headlines.
• •Be Clear and Direct with Calls-to-Action (CTAs): Don't be shy about asking for the sale. Use clear CTAs like "Tap to Shop," "Shop the Look," "Get Your Combo," and "Pay in Installments."
• •Incorporate User-Generated Content (UGC): Actively encourage customers to share photos using a specific hashtag. Reposting customer content reinforces the brand's authenticity and builds a strong community, showing how the products look in real life. This aligns perfectly with the positive reviews you already feature.

Social Perception

Positive. Customers perceive the brand as a reliable source for stylish and affordable footwear and accessories. The brand is seen as trustworthy, delivering products that meet expectations. The emphasis on national products resonates well with the local market, fostering a sense of community and support. Overall, ShoesJas is viewed as a go-to brand for trendy, everyday fashion without a high-end price tag.

Copy Examples

• •Your Perfect Look, Solved! ✨ Why choose when you can have it all? Our new [Shoe Style] and [Bag Name] combo is here to make your week more stylish and your decisions easier. 100% Colombian design, 100% you. Tap to shop the set!
• •New arrivals are here! 🔥 How would you wear our new [Sneaker Name]? [With Jeans] or [With a Dress]
• •Style That Fits Your Budget. Pay in Installments! Don't wait to get the look you love. Shop our entire collection of shoes and bags and pay in easy installments with Addi. Look amazing now, pay later. It's that simple!
• •One bag, endless possibilities. Our [Bag Name] isn't just an accessory; it's your new best friend. Ready for anything the day throws at you. #MadeInColombia #VersatileStyle
• •You said it best, Angela! ❤️ We love knowing you feel comfortable and happy in your ShoesJas. Our goal is to make every step you take a stylish one. Thank you for trusting us!