Brand Tone

Inspirational & Faithful, Friendly & Approachable, Passionate & Sincere, Fashion-conscious & Stylish

Brand Values

• •Faith
• •Empowerment
• •Handmade Quality/Artisanry
• •Customer Service
• •Inspiration & Positivity
• •Community

Best Practices

• •Always Weave in Faith (Naturally): Ensure that the core message of faith, hope, and love is present, but integrate it in a way that feels authentic and not forced. It should complement the fashion aspect. Use inspirational quotes, biblical allusions, or words of encouragement.
• •Speak Directly to Your "Queen": The founder often refers to her audience as "Queens" in a broader context of empowerment. While this exact term wasn't seen on Shoes by Flor's immediate site, adopting a similarly uplifting and personal address ("beautiful souls," "lovely ladies," or directly using "you") can resonate. Maintain a warm, friendly, and encouraging voice, as if speaking to a friend.
• •Highlight the "Handmade in Spain" Aspect: Consistently mention the origin and handcrafted nature of the espadrilles. This speaks to quality, tradition, and uniqueness, adding value beyond the inspirational message.
• •Focus on Empowerment and Confidence: Frame product benefits around how they make the wearer feel – confident, stylish, comfortable, and spiritually uplifted. Connect the act of wearing the shoes to a feeling of purpose and grace.
• •Be Visually and Textually Cohesive: Ensure that the inspirational and faithful tone in the copy is mirrored in the imagery and overall aesthetic of your content. Lifestyle images that evoke peace, joy, and modest style will reinforce the brand message more effectively than overly edgy or provocative visuals.

Social Perception

Positive & Appreciative, Niche Appeal, Authentic, Focused on a Specific Product

Copy Examples

• •Instagram Post (Image: Woman smiling, wearing Shoes by Flor espadrilles in a sunny park): Stepping into sunshine with faith in our hearts and joy in our soles! ✨ Our handmade espadrilles from Spain are designed to carry you beautifully through every moment. Walk confidently, live inspired. #ShoesByFlor #FaithFashion #HandmadeWithLove #Espadrilles #WalkByFaith
• •TikTok Video (Short clip showing various espadrille styles, upbeat gospel/inspirational music): Find your perfect pair & step out in style and spirit! 🙏 Handcrafted in Spain, designed to uplift. Which pair speaks to your soul today? #ShoesByFlor #ChristianTikTok #FaithInspiredFashion #EspadrilleStyle #BlessedSteps
• •Website Product Description Snippet: More than just an espadrille, it's a reminder with every step. Lovingly handmade in Spain, these [Product Name] espadrilles blend timeless style with a message of enduring hope. Crafted for comfort, designed to inspire your journey.
• •Email Newsletter Subject Line: Step into Grace: New Arrivals + A Message of Hope from Shoes by Flor 🙏
• •Facebook Ad (Carousel ad showcasing different espadrilles and a lifestyle image with a faith-based quote overlay): Elegance. Comfort. Faith. ✨ Discover Shoes by Flor: beautiful, handmade espadrilles from Spain that share a message of love with every step. Perfect for the woman who walks with purpose and style. Shop Now and feel empowered!