Brand Tone

Friendly and Enthusiastic, Knowledgeable and Trustworthy, Approachable and Conversational, Playful and Confident, Customer-Centric

Brand Values

• •Authenticity
• •Passion for Sneakers
• •Customer Focus ("Listen First, Talk After")
• •Trust and Integrity ("Earn Trust")
• •Gratitude & Positivity
• •Continuous Improvement ("Strive to Be Better")
• •Frugality & Resourcefulness
• •Dare to Be Different
• •Accountability

Best Practices

• •Embrace "Sneaker-Friend" Everywhere: Consistently use this term in communications to reinforce the friendly, community-focused aspect of the brand.
• •Prioritize Authenticity in Messaging: Always subtly (or overtly, where appropriate) weave in the guarantee of 100% authentic products, as this is a core value and trust-builder.
• •Balance Expertise with Approachability: Share knowledgeable insights about sneakers (like care tips, history, or legit checks) but always in a conversational, easy-to-understand, and enthusiastic manner, avoiding overly technical jargon.
• •Inject Playfulness and Confidence (Especially on Visual Platforms): Utilize a touch of humor, relevant memes (on platforms like TikTok), and confident (but not arrogant) statements about product quality and trends. Let the "PUNny and a little wEirD" value shine through where appropriate.
• •Be Genuinely Customer-Centric: Frame copy around customer benefits (e.g., "easy access," "comfortably fit," "delightful shopping experience"). Encourage interaction, ask questions, and make it clear that customer feedback is valued.

Social Perception

Legitimate and Trustworthy, Excellent Customer Service, Efficient and Reliable, Community-Oriented, Go-To Source

Copy Examples

• •Hey sneaker-friends! 👋 Get ready to drool! 🤤 The [Sneaker Name & Model] just landed at Shoenami, and trust us, it’s 100% legit fire. 🔥 Slide into your next favorite pair before they vanish! #ShoenamiPH #AuthenticKicks #SneakerSpecialists
• •Yo, fam! Luigi here. Seeing some fakes of the [Sneaker Model] floating around? Don't get played! 🙅‍♂️ Real ones got [Key Detail 1], [Key Detail 2], and that unmistakable Shoenami guarantee. We only roll with authentic heat. Stay woke, sneaker-friends! 😉 #ShoenamiLegitCheck #RealTalk
• •IRASSHAIMASE! 👋 Your sneaker addiction called – we’ve got a cure! 😉 Snag authentic grails at prices that won’t break the bank. Limited stock, maximum drip. Shop the Shoenami sale now, sneaker-friend! #ShoenamiDeals #HypeOnBudget
• •Hey [Customer Name], just a friendly heads-up from your sneaker-friends at Shoenami! Your [Sneaker Name] is packed with care and on its way to you. 🎉 We're stoked for you to unbox these beauties! Got questions? Hit us up – we’re always here to help. Thanks for trusting Shoenami! 🙏
• •Still hunting for that perfect pair? 👟 Stop the endless scrolling! Shoenami is your go-to for 100% authentic, hype sneakers in the Philippines. We’re more than a store; we’re your sneaker-friends, dedicated to sharing the passion. Discover your next grail today! #Shoenami #PassionForSneakers #TrustedSeller