Brand Tone

Expert/Authoritative, Performance-Oriented, Confident, Technical but Accessible, No-Nonsense/Direct

Brand Values

• •Performance Excellence
• •Expertise & Specialization
• •Customer Satisfaction
• •Reliability
• •Innovation

Best Practices

• •Focus on Expertise and Results: Always highlight the deep knowledge base (especially Rob Shoemaker's experience) and the tangible performance gains customers can expect. Use confident language backed by this expertise.
• •Speak the Enthusiast's Language (Authentically): Use terminology common in the high-performance automotive community (e.g., "Coyote," "EcoBoost," "10R80," "NA," "Boosted") naturally within the copy. Avoid overly technical jargon where simpler terms suffice but don't dumb down the content for a knowledgeable audience.
• •Maintain a Confident, Direct, and slightly Edgy Stance: The brand is about high performance and pushing limits. The copy should reflect this confidence without being arrogant. The occasional touch of humor or a bold claim (like the "fastest 10R80s") fits, provided it aligns with their achievements.
• •Prioritize Clarity and Action: While technical, the core message (better performance through expert tuning) should be clear. Calls to action should be direct (e.g., "Shop Tunes," "Get Your Tune Today").
• •Show, Don't Just Tell (When Possible): Leverage testimonials, records, and specific achievements in copy. Instead of saying "we make cars fast," mention "home of the world's fastest NA and Boosted 10R80s" or allude to customer success stories.

Social Perception

Highly Respected Tuner, Go-To for Ford Tuning, Reliable and Effective, Responsive Customer Service, Associated with Speed and Records

Copy Examples

• •Headline: Unleash Your Ford's True Potential. Shoemaker Performance. Body: Stop dreaming about peak power and start experiencing it. Rob "The Tunemaker" Shoemaker delivers expert custom tunes for your Mustang, F150, or Shelby. Decades of record-setting experience, now available for your ride. Get Tuned. Get Fast. (Platform: Website Homepage/Ad)
• •Headline: The Data Doesn't Lie. Neither Do Our Timeslips. Body: At Shoemaker Performance, we're obsessed with results. Our precision tuning for Coyote & EcoBoost engines is proven on the dyno and the track. Ready for a tune that transforms your vehicle? (Platform: Social Media Ad / Forum Signature)
• •Headline: Beyond Bolt-Ons. Beyond Expectations. Shoemaker Performance. Body: Your performance parts are only as good as your tune. Elevate your Ford with custom calibration from one of the industry's most trusted names. We support SCT, HPTuners, and the new AVID devices. (Platform: Product Page / Email Marketing)
• •Headline: Shoemaker Performance: Record-Breaking Tunes from a Master. Body: With tens of thousands of Mustangs tuned and a reputation for pushing boundaries, Rob Shoemaker crafts custom tunes that deliver serious, reliable horsepower. Experience the difference expertise makes. (Platform: About Us Page / Online Ad)
• •Headline: Don't Just Drive. Dominate. Tune by Shoemaker Performance. Body: Whether it's the street, strip, or track, get the competitive edge. Our custom Ford tuning squeezes every ounce of safe power from your engine. Fast, reliable, and built on experience. (Platform: Social Media Post / Online Banner)