Brand Tone

Expert, innovative, and empowering, communicating with the confidence of a specialist, tech-forward, and benefit-driven.

Brand Values

• •Personalization
• •Innovation
• •Expertise & Trust
• •Health & Wellness
• •Convenience

Best Practices

• •Lead with the Benefit, Support with the Tech: Always start by addressing the customer's pain point (pain, fatigue, poor performance) and the desired outcome (comfort, wellness, a new personal record). Use the technology (3D scans) as the "how" that makes the benefit possible.
• •Use the "Expert & Empowering" Voice: Frame the brand as a knowledgeable guide. Use confident, reassuring language. Phrases like "We analyze," "Trust that," and "Experience the difference" position Shoely as an authority.
• •Balance Technical and Accessible Language: While terms like "biomechanics" and "3D topography" build credibility, always pair them with simple, relatable outcomes like "perfect fit" and "all-day comfort."
• •Incorporate "Proof Points" Consistently: Weave testimonials, expert titles ("The Shoeru"), and guarantees ("60-Day Feel Great Guarantee," "30-Day Shoe Insurance") into copy across all channels to build and maintain trust.
• •Emphasize a Proactive Lifestyle: The messaging should inspire movement and activity. Focus on how Shoely enables customers to do more of what they love, whether it's running a marathon, working a long shift without pain, or simply enjoying a walk. The copy should feel active and energetic.

Social Perception

Perceived as a highly specialized, innovative, and game-changing tech-driven solution for personalized footwear, particularly for those with specific needs or foot pain. It combines e-commerce convenience with expert precision, fostering high trust among its customer base.

Copy Examples

• •Your Next Personal Best Starts at Your Feet. Stop letting poorly fitted running shoes hold you back. With Shoely's 3D foot scan technology, we analyze your unique biomechanics to recommend the perfect shoe and deliver it with a custom-molded insole. Prevent injuries, boost performance, and feel the difference. Scan from home, run anywhere. #FeelGreatOnYourFeet #PersonalizedRunning
• •A Health Benefit Your Employees Can Stand On. Foot pain and fatigue are silent productivity killers. Shoely offers a revolutionary approach to workplace wellness by providing employees with professionally fitted shoes and custom insoles, all from home. Invest in their comfort and watch your team's well-being and focus improve. #CorporateWellness #EmployeeHealth #Innovation
• •The End of "Good Enough" Shoes. Don't just buy shoes. Get fitted by experts using 3D technology. We find your perfect fit from over 10,000 styles and upgrade it with custom insoles made just for you. Experience a new world of shoe comfort.
• •Subject: Tired of guessing your shoe size? The right fit is about more than just length and width. It's about your arch, your gait, and your goals. Our "Shoeru" expert uses data from your 3D foot scan to deliver personalized recommendations. Ready to stop guessing and start feeling great? Your perfect fit is just a scan away.
• •Shoely Custom Insoles & Fittings. iPhone 3D scans for a perfect fit. Expert shoe recommendations. Relieve pain & prevent injury. Backed by our Feel Great Guarantee.