Brand Tone

Enthusiastic and Passionate, Trendy and Youthful, Helpful and Informative, Community-Focused, Quality-Conscious

Brand Values

• •Quality
• •Self-Expression and Personalization
• •Customer Satisfaction
• •Innovation and Style
• •Expertise

Best Practices

• •Know Your Audience: Always write with the \"sneakerhead\" and fashion-conscious individual in mind. Use language and references that resonate with them (e.g., \"kicks,\" \"cop,\" \"lace swap\").
• •Emphasize Quality and Transformation: Consistently highlight how premium laces can elevate the look and feel of sneakers. Use descriptive words that convey craftsmanship and style.
• •Stay Current and Engaging: Keep up with sneaker culture trends and incorporate them into your content, especially on social media. Use visuals and short, punchy copy.
• •Maintain an Enthusiastic Voice: Let the passion for sneakers and customization shine through. Use an upbeat and positive tone.
• •Encourage Personalization and Community: Frame products as tools for self-expression. Encourage user-generated content and interaction to build a community around the brand.

Social Perception

Trusted Source for Quality Laces, Go-To for Sneaker Customization, Fashion-Forward, Good Value and Service

Copy Examples

• •Headline: Don't Just Wear Sneakers. Own Them. Body: Your kicks are an extension of you. Unleash their full potential with our premium laces. From vibrant colors that pop to luxury materials that speak volumes, find the perfect pair to make your statement. Shop the collection and #LaceUpYourLook.
• •Headline: Tired of Basic? So Were We. Body: That’s why Shoe Lace Supply was born. Founded by sneakerheads, for sneakerheads, we’re obsessed with quality and style. Ditch those flimsy stock laces and discover the difference premium makes. Your sneakers will thank you.
• •Headline: Fresh Kicks, Fresher Laces. Body: Keep your sneaker game strong. A new pair of Shoe Lace Supply laces is the quickest way to revive your favorite pair or customize your latest cop. With 100s of styles, the possibilities are endless. What look will you create today?
• •Headline: Level Up Your Lace Game. Body: Why settle for ordinary? Our laces are crafted for durability, style, and the perfect fit. Whether you're after bold patterns, classic leather, or vibrant ropes, we've got the quality that turns heads. Explore what's new!
• •Headline: Spotted: Your Next Favorite Accessory. Body: Shoelaces are the ultimate underrated style hack. Instantly transform your look with our trending collections – from cozy fuzzies to sleek braided designs. Show us how you rock your Shoe Lace Supply! Tag @shoelacesupply.